The Graciano is now in production at full speed, and there are no delays in getting your hands on a pair. Since its launch, the Graciano has become really popular. We've received feedback that they are extremely lightweight and feel like you're walking barefoot. That is the comment we often receive, but those Gracianos have it a notch higher in terms of comfort for a mid-top casual shoe. It converts the non-mid-top person!
Our shoemaker became obsessed with the weight, making his lightest model to date. We like to joke that a size 8.5 Men's Graciano is lighter than a banana, weighing only 229 grams, and it is true! The upper material is soft and flexible, making the Graciano very comfortable. The stylish vintage look is due to the synthetic vegan upper material, making it look cool and classy. It comes in two colors: Vintage Steel Blue and Vintage Slate. Don't wait - order your pair today.
Click here to watch the video
SOM Footwear’s main message has been simple these past ten years: Go Out and Play. We believe that if your feet are happy, you will be unstoppable. Our customers have taught us much more as the years have gone by. The testimonials we receive regularly reinforce and support this belief as well.
We are hearing that everyone who is more comfortable in their shoes takes their life to the next level. They do more in their community, at work, with their family, etc.
A dear coach we had at Gold Gym years ago said (actually, I mean yelled) during a workout: “Give your best, people; you never know who you are inspiring today.” We know that many of you are surpassing yourselves in whatever you do without noticing that you are an inspiration to someone else. Thank you for doing your best to be more active and involved daily.
First of all, what does being active even mean? Does it mean running a marathon every month - not kidding, our friend Bill ran a marathon every week in a different National Park for eighteen months - hitting the gym six days a week at full intensity or simply walking to the end of the driveway and back?
Personal goals and capabilities define the notion of being active for each individual. If a person's goal is to be as fit as possible, he or she will have to train as hard as possible (without skipping rest days) to achieve that goal. On the other hand, if another person simply wants to be and stay healthy, the physical activities won't have to be as intense.
Either way, at SOM, we believe that the trick to success of that definition is consistency and, more importantly, always having fun!
Longevity goes with fun. We can't force ourselves to do something for a long time and become good at it if we don't enjoy it. It just doesn't work that way. One thing to keep in mind is that the only bad workout is the one we don't do. If you are just beginning to return to being active, start slow, with constant frequency, and have fun!
To answer this question simply, without digging up what the World Health Organization's definition is, staying healthy means that you enjoy your daily life to the best of your ability and help others out when you can.
We feel grateful when we learn that one more person has rediscovered their sense of motion with SOM Footwear and is enjoying an active life. We always look forward to learning more about you every day. Whatever you do, keep it up, have fun, and stay healthy. It's the best investment.
We are announcing that the next model to be retired will be the Urban Trekker Burgundy. Some people have mentioned they would like the Graciano in that color, which is possible until supply lasts. Send us an email (somteam@somfootwear), and we’ll make that happen for you.
We deliver a high-quality product that serves all kinds of professionals. The medical profession is dear to our hearts, and so, if you are a SOM wearer and work in the medical field, spending long days or nights on shifts, we want to get connected with you. We’d like to know how your SOMs are serving you, what model you are wearing while doing your work, and if there is something we could do to improve the product to facilitate your life. Please send us an email at somteam@somfootwear.com.
The following videos show some manufacturing processes for those who can’t visit our Colorado shoe factory. This question comes often: Do you really make shoes in Colorado? Please believe us; we do!
SOM Footwear soling process with the pillow press. (Video)
SOM Footwear CNC cutting table (video)
SOM Footwear strobel process (video)
Keep contributing to our survey with your contagious enthusiasm. It makes us smile and grow. You are awesSOMe.
The winners are:
Each winner will get a $20 gift certificate emailed to them individually.
We are in the regrettable position of having to remove the last part of the winners’ prizes, which was to add an extra little surprise gift to the order. We realized we were missing orders using the certificate code and not adding a surprise gift to the order as promised. It turns out that the two systems we use (fulfillment and funds captured) do not blend well for this purpose. We regret the disappointment it has caused to our previous winners who we missed. We won’t be able to send a surprising gift to our survey winners when they use their $20 gift certificate. Rest assured that your survey answers are valuable to us and we keep reading them and taking notes along the way.
SOM Footwear will be closed from February 28 to March 12 inclusively. It’s that time of year when we need to get some equipment tuned up and for us to fully recharge. Order by Feb 20 to guarantee receiving your shoes in time. We will do our best to fulfill all orders until our break. Your understanding is well appreciated!
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Two missions drive our stride forward on a daily basis. One is to connect our customers to the pleasure of feeling barefoot all day in a pair of healthy, zero-drop, comfortable, high-quality sneakers. The other is to provide unmatched customer service in their journey to find the perfect pair and every pair thereafter. We want every foot to be happy when they choose our soles and we are pushing our boundaries every way we can while trying to answer your needs and requests. This is our 10th year of making the perfect shoe brand and we are grateful to have you along with us on our journey.
What a great way to kick off the year with a new model of shoes! Introducing the Graciano, named because it serves as a symbol of cultural diversity and global unity in the origin of names.
The Graciano has an European style with the quality and comfort of SOM Footwear brought to a higher notch. Available in two different colors: Vintage Slate or Vintage Steel Blue.
The Graciano is a casual yet dressy mid-top barefoot-style shoe you'll love to wear during the day, at work, or on groovy Saturday nights. It offers an even higher touch of comfort and a higher foot freedom feel than you have experienced in your SOMs casual models to this day. The material is flexible and the shoe is the lightest weight to date.
This is our second mid-top model and we raised the bar once more. You will find the same roomy toe-box in a cool, relaxed, dressy style. The upper is made with the same synthetic leather material we use in our Urban Trekker. Similar to our Urban Trekker Sepia, the color will change over time to reveal a classy vintage look, almost like an aging leather shoe.
The inside of the shoe has synthetic suede around the ankle with a lightweight mesh at the mid-foot and toe area for extra comfort. The Graciano is the lightest of our shoe line. It weighs only 8.3 ounces (235 grams) in size 8.5 Men. It is so light you'll forget you have shoes on.
Don't wait; take advantage of our early bird discount. The launch price of our Graciano is $174.00 instead of $184.00 ($10 off regular price), until January 31st. Shipment will start early February.
AllAmerican.org is a group of passionate writers whose mission is to support America by spreading the word on U.S.A. manufacturing. They want to help Americans buy made-in-USA products and their website supplies you with all the information for your shopping needs, including reports and investigations. From buying socks to building your dream kitchen and anything in between.
They recently published an article investigating the state of U.S. shoe manufacturing that you will appreciate. You can find the full article here. Some of their findings will surprise you!
For most people, the barriers cited are that it is difficult to find American-made shoes, and they find them pricier. No surprise on that because sourcing, materials, or equipment costs a fortune to start with, in addition to better wages.
If we ever climb back up the shoe manufacturing employment ladder, it will be very different from what we did in the ‘50s. Automation brings a cleaner work environment, requires very specific skills, and raises the bar of efficiency. Some companies like Adidas and New Balance have tried the concept of speed-factories, and not all have been successful.
In today’s age, it is known that we spend a significant amount of our income on apparel and footwear. For the past two years we have seen a decline in consumption in general, which may be due to inflation. We do our best at SOM Footwear by offering a durable and resolable sneaker, not just because it makes sense for the environment, but because we believe life should be more about outdoor fun and less about consumption.
In conclusion, made in the USA is possible because consumers demand the products. Consumers hold the primary role by making the effort to ask for, find, and buy American made. As a shoe manufacturer, we do our best to supply your demand. As individuals, we share your love for American-made products and we can tell you that we are proud to make a difference and that we would not be able to do it without you. Thank you.
Great news - We've loved sharing special deals and prices with our SOM VIPs. We've got lots of ideas for giving you even better value with your SOM VIP. Look ahead to new products and deals, as well as the same perks you've always enjoyed like resoling, $5 off, VIP discounts on new models.
The continued increase of costs of shipping and materials means we need to adjust the price of SOM VIP. It's been the same since 2021, and we need to catch up a bit. But SOM VIP is still a crazy good deal - for $44.95 a year you get free shipping (between $8 and $12 value per pair of SOMs), one free exchange ($16-$24 value), one free resoling ($35 value), SOM VIP exclusive deals and sales ($250 value last year), and you get to be part of the SOM VIP community of our favorite shoe friends (priceless!). Our SOM VIP program adds up to customer benefits that no other shoe company can deliver.
Thanks for being part of the SOM VIP family - we can't wait to keep serving you in 2024!
Keep contributing to our survey with your contagious enthusiasm. It makes us smile and grow. You are awesSOMe.
The winners are:
Each winner will get a $20 gift certificate emailed to them individually. When the recipient uses the certificate, we will send a surprise gift inspired by their answers. Thank you all for taking the time to tell us more about yourselves.
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Sources:
https://www.statista.com/topics/4704/us-footwear-market/#topicOverview
https://www.bls.gov/cpi/factsheets/purchasing-power-constant-dollars.htm
https://www.footlevelers.com/blog/how-many-pairs-of-shoes-do-you-own-and-are-you-sure/
https://footwearnews.com/shoes/sneaker-news/how-many-shoes-does-average-american-own-1203246486/
https://www.footlevelers.com/blog/how-many-pairs-of-shoes-do-you-own-and-are-you-sure/
https://www.statista.com/topics/4704/us-footwear-market/#topicOverview
https://www.aei.org/economics/decline-shoe-manufacturing-jobs-trade-warriors-stuck-in-past/
]]>May each of you wake up on the right side of the dirt and have a chance to enjoy fun times in your SOMs. In the spirit of the holidays, we review the upgrades on our most recent models, explain why we resole only once, get ready to welcome the new year with last-minute gift ideas, and announce a new casual model—introducing, of course, our winners of the month.
The sun is shining; it feels like spring, and having a beer sitting outdoors on a terrace. By the time you read this, the weather may have changed – well, it is December, after all – but the love in our hearts is the same. We are light and delighted because the new year is almost here. With it, there are always some reasons for excitement. Are we excited because the days will grow longer and we’ll have more time to play after work? It helps, for sure.
One thing that makes us smile; we woke up alive this morning. In itself, that is a success. We learned that from a very dear friend who checks in on us here and there to make sure: “You guys are still on the right side of the dirt,” he likes to say.
Here we are, dear SOM’s community members: we wish each of you the privilege of waking up alive and finding a way to have SOMs fun during your day, as there is nothing more important than that. May your feet bring you where your heart wants to go. Bring some friends along and enjoy the moment like it is your very last day. Keep it up daily, and you’ll be happy, like our dear friend.
We are adding a new all-black faux-suede casual model to end this year. It mimics the Norwood Classic but is made entirely of faux suede with black stitching. Subtly conventional, it will be your go-to shoe when decorum is required, and no one will suspect the smile on your feet with all the barefoot freedom you can’t live without.
You get $10 off on the new release until Dec. 14th. We'll ship as soon as your size is ready.
Order sooner rather than later so we can ship by December 14 to ensure your package arrives in time for Christmas. Please remember that all SOM shoes leave our factory in Colorado, where winter can interfere with shipping and cause weather-related delays.
Since the beginning of the year, we have launched several new models of shoes. First, we upgraded the Nutrail Cross Sport and the Nutrail Air. We reinforced the lace band by adding some TPU under the suede material for better adhesion and added an extra stitch to attach the lace band more securely.
We combined the best of the Nutrail Cross Sport and the Nutrail Air regarding look and performance. And so we created the Nutrail Cross Sport NS2, which comes in the same SuperFabric material and is now available in gray as well as black.
The Nutrail Reflect (NRN) now replaces the Nutrail Air. The NRN offers a highly resistant and reflective mesh with the same breath-ability.
The Trailhead family, with its traditional lacing system, has grown with several new models: The TH4 in gray SuperFabric, The Zappy in light gray mesh, and, most recently, the Zappy Reflect, made with the same reflective and highly resistant mesh used on the Nutrail Reflect. Adding the Zappy completed our offering to those who prefer the traditional lacing system. Simply put, we constantly work on making our shoes more durable and comfortable for every customer.
Some of you have requested to have your shoes resoled more than once. Unfortunately, we cannot do that for a simple reason. By resoling our sneakers, we double their lifetime. Removing the old worn sole from the upper causes stress on an upper that obviously may show signs of wear over time. There is a significant risk of tearing the material on the upper the second time, which we don’t want to take. Please visit our resoling page for more details.
If your loved ones have been good this year and you are looking for something other than coals to put in their stockings, here are some suggestions from us and our lovely Colorado makers.
Do you know someone who needs to take baby steps to convert to barefoot-style shoes? Katy Bowman’s book teaches 20 exercises to transition safely and effectively from conventional shoes to more natural footwear. You can pick up your copy here.
The North Carolina-made cotton athletic socks are a popular choice. Vivid and energetic colors remind you that your SOM adventures await. 75% cotton, ankle-high, with compression arch and cushioned heel. Get yours here.
Step into the holiday season with style and offer the gift of comfort. A SOM Gift Card is the easiest way to make the feet world better. Gift cards are emailed when we process your order and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees. You print it or forward the email to your loved ones.
Visit Vermont Sticky and discover delicious organic maple syrup products. Krista and her family innovate to make healthier choices using maple sugar, ensuring it is never over-sweetened,such as their delicious hot cocoa. The family brings fresh maple syrup back to their small mountain town every year.
Our favorite pure, non-chemical beeswax candles are made here in Montrose, and we proudly support their work. Bluecorn candles are a classic offering in stockings.
High-quality herbal tea is not that easy to find on the grocery shelves. When you start to read the ingredients, there is often something you don’t want, like some flavor added or extracts of other mysterious ingredients. Reach out to Elevation Mountain Grown Herbal Tea from Hotchkiss, Colorado, they have it all figured out.
Alpen Confections makes the best delicate, flavorful bonbons with inspired taste combinations. Offer your loved ones these gems of the Rockies.
We love to support passionate people like us, and Eric, from Cimarron Coffee Roasters, is our favorite passionate person among all the coffee shops in town.
If hard liquor is your thing, Storm King Distilling might be all you want. With their national Best American Whiskey Award earned this year in Kentucky, you are in for a treat.
Last but not least, LaNoue Dubois Winery steps up a notch year after year with more sophisticated "wine" notes. We suspect their traditional and high-quality wine-making approaches will soon distance them from the rest. Being an early supporter will keep you in the loop if they become so popular that they sell out their products before you know it. Take advantage of their debut while you can.
The inventory is getting low, but we still have popular sizes available among our Last Chance models at a great low price. To see if your size is still available, visit the Last Chance Models page; a list of available sizes appears at the top. Enjoy before they are gone!
Keep contributing to our survey with your contagious enthusiasm. It makes us smile and grow. You are awesome.
The winners are:
Each winner will get a $20 gift certificate emailed to them individually. When the recipient uses the certificate, we will send a surprise gift inspired by their answers. Thank you all for taking the time to tell us more about yourselves.
Your survey answers are often beautiful testimonials. We are grateful to receive your comments and appreciate your continuing support. Here are some of the comments we love to read:
“This was my first pair of barefoot shoes, and they are comfortable! I’ve worn them every day, which has helped improve my health since purchasing them in Spring 2022. ” Rosie C. from Sunnyvale, CA
“Keep making great shoes!” Brad B. from Urbandale, VA
“I appreciate your continual drive for excellence, and I'm trying to get everybody wearing these.” Gordon S. from Elizabethton, TN
“Six months, and I’m impressed. I love these shoes!” Rowan A. from Taipei, Taiwan
My SOM shoes lasted longer than any other daily-driver shoes I’ve ever owned. James MI. from Reno, NV
I’m 55, an active volunteer firefighter, and a real estate broker. Only recently did I discover that these should totally relieve my foot pain (of years!). Now I wear them every day. If you made a Gore-Tex pair, that would be amazing. I spend so much time hiking in the rain. Corey D. from Manzanita, OR
Dear readers, we’d like to bring to your attention that for the third month in a row, we have nothing to complain about such as suppliers’ issues, breakdown of equipment, glue challenges, or anything else! It is worth cheering SOM on, dear SOM friends, because it is an immense success. Maybe it is simply the beginning of the smooth ride we’ve dreamed of for the past ten years! Yoohoo!
This steady wind makes it easier to deliver a new model each month, and this time, we are wrapping up our offering by ensuring that fans of the traditional lacing system are well served with all the materials available.
Some of you mentioned that you love the high breathability of the Zappy but are hesitant to take them over more rugged terrains, and you wondered if we could make a Zappy model with a more resistant yet breathable material. As you know, we love your feedback, and we always listen.
Good news! We now offer the Zappy in the same highly abrasion-resistant (no joke, it is very resistant), breathable, and reflective mesh we use in making the Nutrail Reflect NRN model. You now get the same comfort and feel as the original Zappy, but in a much tougher material.
Welcome to the Zappy Reflect ZRN! Our gym-going customers won’t be limited in this new version and can go out and about in this abrasion resistant shoe with confidence. Don't hesitate to take them to the most rugged places, like in the desert, on your favorite trails, and anywhere you want at night… during the day, it's OK too.
The launch price is $10 off ($164 instead of $174) until November 19th, 2023. We’ve already started production, and we’ll ship your size as soon as it becomes available. First come, first served.
Keep contributing to our survey with your contagious enthusiasm. It makes us smile and grow. You are awesome.
The winners are:
Each winner will get a $20 gift certificate emailed to them individually. When the recipient uses the certificate, we will send a surprise gift inspired by their answers, along with the order. Thank you all for taking the time to tell us more about yourselves.
Every time you share your story, you make each of SOM Team member smiles. Thank you!
Let’s start by saying thank you to the ones who have requested a special edition of their beloved Trailhead. For them - and everyone else - the Trailhead TH4G is now available.
The Trailhead, introduced in 2019, is SOM's first official sport model. It is still going strong with its 4th generation (TH4). It offers a traditional lacing system with high-performance SuperFabric material. Durable and versatile, it is loved by everyone and is especially popular with people who like tightening their laces more than others. Narrow feet love the Trailhead more than the Nutrail Cross Sport.
Our company scores very well on the repeat customers percentage. We know that almost 55% of our already customers buy a pair of shoes every week. Interestingly, when we look at the order history of each individual during the order processing, we learn that the frequency per customer can vary from 3 months to 3 years before a new pair of shoes is bought. We often receive comments saying how much you love and appreciate our shoes’ durability and asking us to maintain that high-quality standard. We do our best to make it happen to maximize the time you have your SOMs on before they are ready for recycling. We are proud of our high-quality shoes, a SOM Footwear core value, and we love to know you appreciate it.
If you have been with us for a while, you must know how exciting it is to get new material and start the production line of a new model like the NRN announced in the previous newsletter. The rolls of fabric came in earlier than expected this time. That alone gives us a high because it ends the uncertainties – will the materials arrive in time to meet our deadlines?!
We are happy to announce that we have started production of the Nutrail Reflect and will be able to begin shipping one week ahead of schedule. You can see here the reflection effect. Orders are processed chronologically, and an email will be sent to you when your pair leaves the factory. We look forward to hearing from you with your first impression and, later, how the shoes perform for you.
Your responses to the new survey were welcome and fun to read. You guys are the most active customers a shoe company can dream of!
Congratulations to this month's winners:
1. Blake E. from Cedar Crest, NM
2. James E. from Newark, DE
3. Will G. from Eight Mile, AL
Each winner will get a $20 gift certificate emailed to them individually. When the recipient uses the certificate, we will send a surprise gift inspired by their answers, along with the order. Thank you all for taking the time to tell us more about yourselves.
Thank you for sharing your thoughts, experiences, feel and love. We are grateful to serve you.
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As you probably know, the Nutrail Air has retired. We still have a few sizes left at discounted prices.
We made room in the warehouse to bring in a new model. We've been looking for a highly durable mesh for a long time, and our perseverance finally paid off. The Nutrail Reflect (NR) is an upgraded version of the popular Nutrail Air. It is made of three layers: a reflective silver honeycomb material sandwiched between breathable highly abrasion-resistant mesh and polyester fabric. The durability of this mesh more than meets our standards; we wanted it to be more versatile than the Nutrail Air with light mesh. Its abrasion resistance elevates its possibilities.
Several hardcore friends and I have put the Nutrail Reflect with this new mesh to the test for several months, and the result is simply impressive: no signs of weakness, wear, or tear. Joe, our most hardcore tester, a photographer at Elope Telluride, has a hard time finding shoes that can last more than a couple of months as he is constantly kneeling down and dragging the tops of his shoes to take pictures. To my delight, his pair of Nutrail Reflect don't show any signs of tear after 4 months, which is a big deal for Joe.
I have to share with you the pictures he sent me. A picture is worth a thousand words.
You can pre-order until October 10th to get $10 off (and save on shipping if you order before October). ($164 instead of $174). The estimated starting shipping date is October 23rd at the latest.
We expect that shipping costs will go up again during the holiday season, starting in early October. This is a common trend that we’ve been seeing year after year since 2020. For this period (October through January) our flat rate of $7.99 won’t be available, and you will have to choose your postal service during checkout. We know that it is a pain for everyone but welcome to the Black Friday - Holiday craziness! It is a good reason to shop local every time you can. We certainly appreciate your business and look forward to serving you.
Customers who subscribed to SOM VIP are not affected by these ups and downs.
Based on the pictures we've received from our customers, we wonder what cannot be done in our SOM shoes. The above pictures show a 79-year-old woman in great shape hiking in Iceland, a para-glider over the Dune du Pilat in France, some fun at the skate-park, some folks wearing their SOMs in tight slot canyons in Utah, and a man running in Dinosaur National Monument in Utah. It seems there is no limit.
It is always a pleasure to get pictures from SOM wearers, especially when traveling in exotic places. It feels good to know that our shoes are taken to so many beautiful places in the world.
Thank you for sharing your adventures in your SOMs and keep sharing! We are so glad they serve you well wherever you decide to go.
The last Winners of our current Survey and Monthly Giveaways are:
This past year we have honored three winners in every newsletter with giveaway packs valued at over $25 each. We made it as special as possible for each recipient, personalized to the best of our ability. It took some effort on our part, but we have had fun doing it, and the thank you notes we’ve received prove to us that it’s been worth all the energy spent.
A new survey has been introduced to our confirmation page, and we decided to still honor the survey participants - but in a different way. This time we are opting for a simpler formula. In every newsletter we will announce 3 winners randomly picked with a number generator. Each winner will get a $20 SOM gift certificate. When the recipient uses the certificate, we will send a surprise gift along with their order.
The goal of this new survey is still to create strong relationships that will last for miles and miles in your SOMs, and beyond. Learning more about you helps us serve you better.
We’d like to invite everyone who have bought a pair of SOMs this past year to take the survey and earn the chance to win a $20 SOM gift card. Simply follow this link to access the survey. It will take you just two minutes to complete and will give us more insights on how we can serve you better.
We will announce 3 WINNERS every newsletter from those who have completed the 2-minute survey with contact information.
Official Rules & Details:
-Survey must be completed in full (including contact information) to be entered into the giveaway.
-3 winners will be announced each month in our newsletter and by email.
-Winners will receive a $20 gift certificate and a surprise gift when she/he will place the order using the gift certificate.
-This giveaway is reserved to residents of the United States only, excluding any overseas territories and who bought a pair of shoes in the last 12 months.
- Only one entry per pair of shoes per person is allowed.
-SOM reserves the right to cancel this giveaway at any time.
Some of the survey answers:
You can find all our past newsletters here.
The launch of the NS2 Gray has been a great success, and we are pleased that many of you are enjoying this new version and new color of our barefoot-style sneakers. We are confident that this model will make you feel unstoppable and will take you to some great places.
As always, your constructive feedback is appreciated and constantly helps us to improve our products. We are looking forward to hearing from you on this latest version of the Cross Sport. Order your pair of NS2 in Gray or Black today and enjoy its comfort and style. We've previously experienced a lot of shortages in the colors and style of fabric from our suppliers, but we expect this one will be available for a long time.
We like to treat our repeat customers and the team has voted that through the end of this month, for every shipping batch, there will be a pair of Adventure SOM socks added randomly to one of the orders from our repeat customers when they buy a new pair of shoes at regular price. (You know when the price is regular when it ends with the number 4 or 9.) We’ve been doing that already with great appreciation. Who doesn’t like surprises? Be on the lookout, for there might be something extra in your shoe box!
Becoming a SOM VIP might be a bit confusing at first and we want to explain it for you. Some great counselors have said: if you need to explain a program it means it is too complicated and you should get rid of it. They may be right, but we still think it is a very good program for our repeat customers who buy several pairs, or our new customers who are not sure about their shoe size.
The system we use for our cart can’t recognize most of the benefits we offer to our repeat customers. This creates challenges for customers who are buying their second pair of shoes under this program. If there is one thing to remember, we are looking at your order history to figure this out for you. If you change your email or order under a different name (like your spouse), let us know when you place your order and we can make sure that it’s added to your order history.
When you choose Free Shipping with SOM VIP you save up to $37 over the course of two pairs when one is resoled (and the resoling doesn't have to be within the same year) The more you buy, the more you save with SOM VIP. You will earn exclusive benefits:
Visitors to our factory always have a blast listening to manufacturing problems. We often share our challenges with a grin, thinking we are writing the next Netflix SAGA-miniseries. It started with SuperFabric. The gray material for our newest model NS2 had been ordered but the sales rep quit and the material never left the warehouse until we found out some time later.
And then, the latest glue order got delayed after being shipped with Yellow YRC which recently filed for bankruptcy. We feel sorry for all the people who lost their jobs and we wish them the best of luck.
It affected all the other businesses that rely on their shipments arriving on time. We weren't spared, as our latest glue shipment got stuck in a warehouse (pun intended!) in Illinois for over three weeks.
As a result, It stopped our production for several days and delayed the shipment of the orders that some of you placed. We apologize for this inconvenience and truly appreciate your patience and understanding. Now we are back to normal production time and efficiency and very glad we are done with delays. Next time you receive an update about delays on your order, have a smile because there might be more to the story!
Each newsletter brings new winners who will receive quality American-made items explicitly tailored to each participant. A value pack of $25+ that we take time to tailor to each winner! This month’s giveaway survey winners count two who are presently in the U.S. Army and we thank you for your service:
Every month we try to fulfill a wish stated in the survey responses. While we won’t send a million-dollar bill, we try to be as innovative as possible in sending something related to your wish, and while supporting a local business. One of our winners wanted a vintage fly fishing pole. This created the occasion to meet with the passionate owner of Ed’s Fly Shop, who got all excited to help us out. He found a collectible drawing made by one of his favorite local artists and several other things. Every time we visit him, we learn more about fishing, fish, and his fun outfitting trips. With his help, making a nice gift for our winner was easy.
The other wish was a little more tricky: a Ford Bronco Suited Up. We met by chance with a very colorful character who had a 2001 for sale. He directed us to auto-body shops and specialized parts shops that we didn’t know existed in our small town. We ended up sending cool stickers for our winner’s future Bronco.
Juju J. from France is having a great time in his SOMs! You can see a video of his ride here. His SOMs are very useful during his approach hike and during LANDING!!!
It is time for the Nutrail Cross Sport to retire and yield to its successor, the NS2.
We are thrilled to introduce the NS2, which comes in black or gray. It’s always fun to have our production line moving along with a new model. We created the NS2 by combining the best features of the Nutrail Air and the Nutrail Cross Sport.
The NS2 has the same durable, breathable, and water-repellent SuperFabric. You'll have two options to choose from; black or gray... or both if you wish. It has an additional strip of TPU film in front of the lacing system, like the Nutrail Air. The two holes on the side of the shoes have been removed to provide increased resistance to abrasion.
Some of you who like to skateboard in your SOMs brought this to our attention, mentioning that the mesh tended to wear faster in those holes as you practice your skills on the skateboard. The Nutrail Cross Sport NS2 is all about comfort and durability.
We also added a TPU film under the lace band to increase adhesion and a green stitch for even more durability and a more sporty look.
The SOM label on the side of the shoe is now green to add a nice touch.
We want the NS2 to be your most durable, toughest, longest-lasting, yet very comfortable active barefoot-style sneaker you can take anywhere. No corners are cut here. Don't hesitate to take them to the park, to the gym, on the trails, on the skateboard, don't worry if they get wet; they won't mind.
As a launching price, the NS2 is at $169 until July 31st instead of the regular price of $179. Don't wait - order your pair of NS2 today to be the first to receive them.
SOM Footwear's 9th anniversary is coming up, and we wanted to remind you about it. If you are in our area, we'd love to see you at our celebration this coming Thursday, the 27th of July, to share some locally-made cake, beer from local breweries, and local wine (LaNoue DuBois) and liquors (Storm King Distillery). The party will be from 11 AM until 5 PM ish at the SOM Shoe Factory at 1006 N. Cascade Ave. in Montrose, CO.
Please RSVP or write us a note here.
We hope you'll make it and look forward to seeing you.
If there is something we are grateful for, it is when a customer tells us that there is something off with the shoes. This is precious information that we can only learn from you. This incredible relationship has allowed us to improve our products through the years and increase the number of our repeat customers who are delighted to return because the products get better and better. Fortunately we receive many more positive testimonials than problems about the shoes. Nevertheless, it is important to remind you that we stand behind our shoes and we are here to listen.
Simply write us an email (somteam@somfootwear.com) if there is a problem we should know about. But if you are pleased with your SOMs, spread the joy on Google or on our website.
Each newsletter brings new winners who will receive quality American-made items tailored specifically to each participant. A value pack of $25+ that we take time to tailor to each winner! This month’s giveaway survey winners are:
Among the special wishes this time, we had to be creative for a vintage fly fishing pole and Ford Bronco. More on that next month.
Being a USA shoe manufacturer feels like it comes as a responsibility. Once you have taken that leap, by virtue of optimism to make a difference (and quite a bit of innocence in our case), you automatically become a symbol of the “American Dream” coming true. The majority of our customers, and even the ones we can’t shoe (I know, horses are shoe-d but it makes sense, right!), warmly thank our team for keeping our manufacturing here. As the years are adding up, this responsibility, innocently imposed on us, is questioned periodically and, in this economy, our faith in its feasibility is challenged more than ever. Reflecting on our past adds some balm to our heart and pacifies our mind.
The first pairs of SOMs were sold July 31 2014 at a very small, local farmers market in our, then, cowboy-ranchers-home-town: Norwood. We have learned so much since that very first contact with the public. To make sure people tried the shoes on, we had a test-drive survey and many people gave us feedback that day. We knew half of the town, so it was kind of an easy approach in our humble debuts. It was very interesting to hear what they felt while trying a pair of minimalist sneakers for the first time. Many of them knew only cowboy boots! Already, we started listening and taking notes to improve the product as we went, and we never stopped listening. Processes and adding to our product lines takes time but, optimistically, we keep moving forward.
On July 27th, we will do what we like to do when one has a birthday: share a cake, but this time with the SOM community. We invite you, wherever you are, to lift your glass and toast to the SOM community.
If you can, we would like to extend an invitation to join us in person. We will be serving cake and beverages at the SOM factory in Montrose, CO., between 11am and 5pm. All of our customers and SOMs’ friends are welcome! Please R.S.V.P here by July 20th so we can make sure we have plenty of cake.
Are any of you skateboarding in your SOMs? We know a couple of you who do, but we are curious to know if there are any more among our customers. We would like to know if any of you are active in skateboarding. If so, can you find 5 minutes to share more about your activity and educate us in that field, if your SOMs are serving you well or not when skateboarding, and if you could advise us what we could do to improve their performance? We have prepared a short questionnaire for you to answer. Click here to answer it.
The 4th of July is upon us and with it, you will see a significant price increase on all our products starting on the 10th. The inflation has found us too! Despite that, we are still the cheapest sneaker made in America and the only one offering resoling. We stand behind our products and we are here to answer your calls, right here where our shoes are made, but you know all of that already.
If something is inspiring in life, it is to see people who have reached their golden years with class and continue to thrive athletically. Many of them would not qualify their exploits as exceptional as they see it as just the continuation of their active life. Nonetheless, to others it is a daily inspiration to follow. For our shoemaker one of these persons is his mom. He was just traveling with her in Iceland where she joined him, his wife and his sister on every hike possible in Iceland in rain or shine - AND wind! As she likes to say: please make it easy today, remember I will be “4 times 20” in less than a year. Here you can see her, in her SOMs of course, hiking to a glacier. Three weeks later, she was in the Dolomites, Italy, hiking daily in another pair of SOMs. Her secret is simple: keep going!
We have had a good time blogging in the past few weeks. If you have a chance to read them, you are more than welcome to leave a comment below the blog or share it with someone you love but who hasn’t converted to barefoot shoes yet. Those specific blogs are for them.
Since the announcement of our newest releases: the Urban Trekker Teal, the Urban Trekker Burgundy and the new AdventureSOMe socks, all have been going strong. We are happy to know that you love the new color additions. We know you were missing the socks and we couldn’t be happier to work with a USA sock manufacturer again. They are yet to be reviewed, so do let us know what you think about them by writing a review here.
All of our mesh shoes: the Nutrail Air Light Gray, the Nutrail Air Gray, and the Nutrail Air Light Blue are now joining the Last Chance Models collection. If you would like to purchase one of those models be sure to do so now since sizes are limited.
Our Factory Seconds discount store has received some new additions and sizes. We have added some pairs of slightly worn shoes of one of our best sellers, the Nutrail Cross Sport. They served for a couple of workouts when we visited CrossFit gyms and events. They have since been washed and are ready for more! You can the website here.
If you have a few minutes and you haven’t done it yet, please add a Google review. It helps to spread the joy of SOM to others! And to us also; we can’t tell you enough how motivating it is to the entire crew. We, all together, celebrate and appreciate all reviews, which are making us add more heart into our work each time!
Follow this link or scan the QR code above to write a review on Google.
Each newsletter brings new winners who will receive quality American-made items tailored specifically to each participant. A value pack of $25+ that we take time to tailor to each winner! This month’s giveaway survey winners are:
Trailhead has received a 5 star review.
Title: Best Do Anything Shoe!
Rating: 5 stars
Author: Mark W from Seattle WA
I've been waiting to do this review until I got some miles on these shoes. I bought the Trailhead and the HILite.
This is the barefoot style shoe I was looking for since I got into barefoot style shoes.
A classic design. Robust enough for daily work. Breathable for working out. Light enough for running. Look cool enough to wear out with any outfit.
When I travel and don't have a lot of room for extra shoes. This is the shoe I bring. Just got done a month in the west Texas desert. These shoes held up great.
Super wide. Amazing comfort with a pair of toe socks. Thin enough to have barefoot feel, but thick enough to work outside all day in the desert without goat heads piercing your foot. I do heavy weight lifting with these shoes and have zero issues.
The only gripe I have with these shoes is that the tread isn't the best for turf and grassy environments. But they are still usable.
No shoe can do everything perfectly, but this shoe is all around good shoe for almost anything. If I could only own 1 shoe, it would be any of the SOM low height sporty shoes.
Also, they are made in the USA!!! Buy a pair now. You won't regret it!
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We always get excited when one of our regular models gets a new color. We have a double thrill this time with not one, but two new color additions to the Urban Trekker series: teal blue and burgundy.
This attractive teal blue classic will perfect your style for all of your upcoming summer activities. These shoes are sure to add a fun pop of color anywhere you go. From the office, through the park, to meeting with friends at your favorite happy hour joint.
The burgundy is more formal, like a good red wine. Whether at work or kicking it back at a barbecue, this deep, rich color is a perfect mix of laidback and sophistication. You will shine at any occasion.
We have offered the Urban Trekker in Vintage Sepia for several years and it is now retiring. We still have most sizes available. If this color was on your wish list, it might be time to get it. Please note that we rarely bring back the same color in Urban Trekker. We appreciate hearing from you when you have a specific need as we try to accommodate our customers. You are welcome to send us an email to express your color choice!
The limited editions of the Nutrail Air and the Zappy in light blue mesh are also retiring. It was a short supply that is now gone, and we have only a few sizes left in each.
If you have a few minutes and you haven’t done it yet, please add a Google review. It helps to spread the joy of SOM to others! And to us also; we can’t tell you enough how motivating it is to the entire crew. We celebrate all reviews and we add more heart into our work each time!
Follow this link or scan the QR code above to write a review on Google.
For years we had our socks made by a company based in Colorado. Unfortunately, that company had to stop production and we had to find a new manufacturer. We searched long and hard, and we now have our socks made by a manufacturer located in North Carolina. The first round will be an athletic ankle fun cotton sock in SOM’s colors. We can’t wait to know what you will think of them.
SOM Footwear will be closed from May 19th to June 6th inclusively. It’s that time of year when we need to get some equipment tuned up and for us to fully recharge. Order by May 15th to guarantee receiving your shoes in time. We will do our best to fulfill all orders until our break. Your understanding is well appreciated!
Mother's day and Father's day are coming soon. What could be a better gift than offering our parents a pair of comfortable, made-in-USA shoes that treat their feet right? SOM Footwear helps to improve balance and makes the wearer more aware of the ground – activating the brain connection - and helps to increase confidence. Show them how you care about their well-being.
Many of you took the time to answer our last newsletter survey and boy! it is so nice to read them. It seems that we can’t learn enough about SOM’s users! The SOM community is diverse and active, from young to the golden age, and enjoys the outdoors: hiking, running, camping, walking, yard work, pickle-ball, golfing, biking, workout, etc. Most of you wear your SOMs every day and several of you have one pair to get dirty and the other pair for casual activities. You love the roomy toe-box and for sure we are not walking away from it like other brands have done on you. 87% of you said your SOMs meet all of your activity needs. Although this is a great number, it does tell us that our shoes can still be improved upon; one comment that came up frequently was asking about offering a different grip on the sole. This comment confirms the many discussions we have had over the years. (We have something in the making to that end, and your help will be required. More on that subject in the next newsletter.)
Is there anything else you would like us to know?
THANK YOU! We have no plan to move anywhere, and we are so pleased to know that SOMs help some people to heal, or to improve their condition.
And the winner of this survey is: John H. from Ridgway CO.
Some Snaplaces' surplus inventory has been added to our stock. They are the Comfort version with one clip per shoe, in a variety of combinations. This company has been on standby for the past couple of years but plans to revamp with a funding campaign next fall. In the meantime, we are helping them to reduce their current inventory with full warranty.
Bright pink with clear pink clips.
Reflective black with clear neon green clips
Black with clear red clips
Black with clear white clips
Each newsletter brings new winners who will receive quality American-made items tailored specifically to each participant. A value pack of $25+ that we take time to put together, but it is coming! This month’s giveaway survey winners are from East to West Coast:
The SuperFabric we use on the Trailhead, Nutrail Cross Sport and HiLite in Black uppers was unavailable for several months due to a supply issue. We finally got a new big roll of it and three of your favorite sport models are now back in production. We truly appreciate your patience and understanding. It is always hard to say no to our great customers but, in this case, we had no control over it and just had to deal with it. Thank you again for your patience.
In one blog we bring you to the heart of the Utah desert to recount a fun weekend and show how your SOMs can have some fun. In the other, we answer a common question to newbies with barefoot-style shoes.
Best Shoes I've ever had. (Nutrail Air Cross Sport) - Gordon S. from Tennessee
I am a hard-core barefooter, and this is the first pair of shoes that I have ever forgotten I was wearing. Most shoes I take off any chance I get. Not so with the NuTrail Cross Sport. They are so lightweight, and the balance and response is so playful and natural, that they are a delight to wear.
The tread makes for excellent grip on most surfaces, the body of the shoe is pliable but sturdy, and once I worked out the proper tension for the laces, the shoes fit to my feet very well. The materials of the shoe are a joy to behold; when I first got my pair in the mail, I just held them for a minute or two and reveled in the touch of such a clean, sensible fabric and sole. Add to this the blessings inherent to USA-made goods, and you've got the recipe for a life-long customer.
Best Shoes on the Market!!! (HiLite in Black) - LeRoy E. from Colorado
I’ve worn literally ALL the barefoot shoe brands over the last 5 years and since I transitioned to barefoot training/living, I can never go back!!! I recently purchased a pair of the Mid-Top Hilite’s (HLN in black with Red Lettering) and I can finally say that I’ve found my “PERFECT ALL-AROUND” shoe!!! It’s just thin enough (10mm stack height) to provide you with that ground feel feedback your feet need but just thick enough to protect your feet from sharp rocks on trails. I do literally EVERYTHING in these things!!! I lift, run, hike, ruck, walk the pup, compete in Tough Mudders and Spartan Races, and everything in between in these things!!! AND THE PATRIOT IN ME CRIES BEAUTIFUL RED, WHITE, & BLUE TEARS OF PRIDE BECAUSE THEIR MADE RIGHT IN THE GOOD OL’ U.S. of A.!!!! When I die of old age (God willing), my Will will contain specific instructions for my family to ensure I’m buried with my SOM’s ON!!! Thank you to all the employees at SOM Footwear!!! You guys are awesome!!!
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A business is always looking at its competitors and we are pleased to say SOM Footwear is more than holding its own as a company of nine years’ standing. We are presently not only the least expensive made in America sneakers, but we also offer the most services: resoling; exchange and returns available; no restocking fees; extended SOM VIP benefits; and much more.
From what our customers tell us, when comparing SOM shoes to the made in Asia sneakers, two things stand out: firstly, our customer service is second to none - more renowned than our shoes, according to our customers (although they would not be able to live without their SOMs!). Secondly, the durability of SOM Footwear surpasses every other minimalist sneaker on the market. To our credit, we stand behind our shoes, and can fix them if necessary. We learn and grow from our customers' comments because we are able to adjust and make changes more easily than other brands that have their shoes made overseas. Our devotion to taking care of our customers is the same as providing the best products possible. We simply keep both aspects as close to our heart as possible.
We feel very flattered by the observations, but we know we are not perfect. Our factory and outlet store could be more attractive. We are limited in the color schemes of the models we can offer. Our R&D progresses at a slow pace because we are careful with our spending and careful not to stretch ourselves too thin. And there is more than we can say here. As we heard recently from a famous CrossFit coach and five-time champion, Matt Fraser, in an interview on Talking Elite Fitness Podcast: “We always look at progress (of the athlete), not perfection..” This motto applies to our business perfectly. We are looking to get better at everything we do, and that takes time. Patience is a virtue that we’ve been nurturing on a daily basis since we started this company. With the patience of our long-time customers, we are improving, and so are our shoes and our company.
There is something we are asked over and over again: “Do you offer more than one sole?” This is not easy to answer and we would like to learn more about what you would like to see. In our survey below you can let us know what you would like to have in a different sole.
This is all we can tell you at the moment. You deserve the best, and we thrive to bring you the highest quality we can find. Stay tuned!
We are curious to know what you are doing in your SOMs. Are you a pickle-ball pro, tennis enthusiast, full time golfer, avid cross-fitter, a super dude in a space station, airplane pilot, or any other activity that exists? We occasionally talk with some of you on the phone and it is always a pleasure to learn how your SOMs are serving you well. Over the years, we came to the conclusion that SOMs is a versatile shoe for everyone, not just for the shoemaker who creates them.
Follow this link to answer our SOM-user Survey to help us identify your favorite activity to do in your SOMs. Or send us an email (somteam@somfootwear.com) telling us more about what you do in your SOMs. For the ones who leave us their info, we’ll add your name to a giveaway surprise fun SOM basket to thank you for your time.
As of this publication, the SuperFabric, a technical material we’ve been using since 2017, is on its way. We've been out of stock for many sizes of our sports models since January and only recently did we get an update - finally! - from our supplier. This is a situation that has been repeating itself year after year and creates a ton of frustration.
For those of you who have been waiting for these models, and have signed up for the Back in Stock Alert, you should have received an email that we are back into production and we’ll ship before the end of the month. In the meantime, we are still looking for a way out of this recurring nightmare, which means searching for alternative technical fabrics. We’ll keep you posted and thank you to our customers who have been showing more patience than us.
With Mother’s and Father’s Day coming up, what better gift to give than comfortable, barefoot-feel, USA made shoes? Gifting SOMs is a great way to show your appreciation to your loved ones, and you would be spreading the joy of SOM with others!
We recently had a granddaughter gift a pair of our newest model, the Zappy, to her grandmother:
This past year you have seen two price increases on our domestic shipping, as a consequence of our trying to keep up with and adjust to the supplier's price increases. It is still not enough to cover the fees that are sometimes added on from 6 months back (they call it “label price adjustments”).
Please expect some product price increases and domestic shipping rates going up in the coming months.
Let’s recap on the history of SOM VIP (previously known as Shipping Prime). With that formula we were able to break even on the cost of shipping. Everyone was contributing, and it allowed us to give more benefits to everyone. We understand that the demands from consumers have changed over the years, and today people prefer to have a choice in shipping cost. Just remember that it may be the best solution available right now if you want to save on shipping. This program is best known among our long-time repeat customers. SOM VIP is great for anyone wanting to resole their shoes and get a 2nd pair or more. Save up to $37 over the course of two pairs when one is resoled. The more you buy, the more you save with SOM VIP!
For each newsletter, we randomly choose three survey participants who will receive a giveaway of quality American-made items. The value pack is $25+, tailored specifically to each participant. This month’s giveaway survey winners are:
Our main goal is ensuring that our customers are listened to and appreciated. So we do our best to show that, not only with quality, barefoot shoes, but also with our giveaway packages. We try to exceed expectations in order to put a smile on the face of anyone who receives one of the gift packs.
The winners of the most recent giveaway made our day by telling us about their reactions to our giveaway package.
T. Hammond said, “Thank you for the awesome survey gift! I’m at the point where I'm not sure what I'd do without your shoes. Been wearing them since 2014 and I rarely need other shoes. Thanks for making such great products.”
J. Marsh wrote us a very pleasing email, part of it saying, “As this was a simple thanks from your team for taking a survey, we were anticipating a sticker or maybe something as extravagant like shoelaces. However, that was not the case. This package was unexpectedly generous.”
james.marsh@officedepot.com
Dogs get high quality Colorado made treats too sometimes!
Hearing responses like this from our customers is very pleasant, knowing that we accomplished our goal of putting smiles on their faces.
This month we had an unexpected contributor sending us her view on what the elderly may need to consider to have grounded and balanced feet. It is delightful to read. Here is a little excerpt:
Walking over uneven ground may put a stop to the hard-earned wisdom of age. Luckily, there is a way to reduce the risks of injuries, if we can make sure the bottoms of our feet have as much contact as possible with the surface of the earth. We should make choices that can help us feel grounded and balanced.
We welcome your comments and suggestions and LOVE to read about your SOMs’ adventures and day-to-day experiences. Please keep them coming; they motivate the entire team!
You can read more about the testimonials here.
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These are my favorite shoes. I bought my first pair of SOM trail shoes 3 years ago and they have really held up well. These are quality made shoes that look and feel fantastic and last. The shoes are made in the US, and I like supporting products made by US craftspeople.
P. Muck from Columbia, MO April 2023
For the ones who prefer our traditional lacing system with the Trailhead and Urban Trekker, you now have additional options. We just added two mesh versions for your hardcore training workout sessions. Find the new Zappy in limited edition mesh colors: light blue and light gray. Many thanks to our customers who suggested the idea. We love hearing from you and, even more, bringing you what you like. Happy listeners of your demands since 2014.
Why Zappy some people ask? Because they really are zappy. We’re keeping up with our tradition, which we revealed in this blog some years ago, of naming our models with heart and feeling. The challenge is to find a word that fits the entire feeling of the shoe. This new model is fun with endless color possibilities, full of life, active and outgoing, ready to take on your next workouts in the same comfort you are used to. Traditional lacing system with a touch of color in the gym.
Congratulations! to our latest Survey Winners:
Thank you to each of you who answered our 2-minute survey when you placed an order. The information we collect helps us understand and serve our customers better. We really appreciate hearing more from you.
For each newsletter, we randomly choose three survey participants who will receive a giveaway of quality American-made items. The value pack is $25+, tailored specifically to each participant, which has been a stimulating task. When someone expresses a wish to get a speed car, or a 1971 vintage guitar, we have to be very creative to stay within our budget, in addition to supporting our local artists and manufacturers as much as possible. It is with a grin that we pack the gift box, wondering what will be our recipient's reaction. If it makes them smile, we have succeeded! We can change the world one smile..and one pair of comfortable barefoot-style made-in-usa sneakers at a time! ;-)
We will announce three new winners in every newsletter from those who have completed the 2-minute survey with their contact information.
Once again, we are facing a short supply of the SuperFabric material, which is an important technical material we use in our sporty models: Trailhead, Nutrail Cross Sport and HiLite in black (HLN). And we can’t get an estimated date for its return yet. Our stocks are getting low in all sizes. If you are planning to get a pair soon, don’t wait too long - or sign up for our Stock Alert to be the first informed about the return of inventory.
Your testimonials are our rewards for our hard work. Keep them coming, please. We can’t say it enough. Your pictures, especially the ones with your pets, always bring us smiles. Your feedback will help potential customers decide to try SOM as well and will change the world for the better. Happy feet go a long way!
Here are some of the most recent ones.
Enjoying my Trailheads. I usually buy a pair of shoes that I can wear all day every day. That is what I have been doing with the Trailheads. Sense of motion is what I literally get with them, being like moccasins or bare feet. Have had foot issues with past shoes and was a bit worried about the minimalist build of these. So far, very comfortable and I think that will continue. Just wish I could get them with cleats for golfing. Proud to buy Colorado/USA. Hope your good work doesn’t grow you out of Montrose.
K.B. of Arvada, Colorado, Feb. 2023
(bought them in Dec.)
Picked up my new Nutrail Air - Light Blues off the front porch two hours ago. Tried them one hour ago - they fit great. Just finished my first workout (indoors, hey it's Michigan) five minutes ago - they feel fantastic. Kudos to y'all on a great shoe!
R.D. of Portland Michigan, Feb. 2023
"Love these shoes. Just received my fifth pair today... These are the most comfortable shoes. I've had two pairs resoled. Love that they are lightweight and not bulky."
-L.M. of Washington, DC, January 2023
"These shoes are so comfortable and practical. I recommend these shoes for casual wear and exercise."
-V.H. of Manassas, VA, January 2023
"I stumbled upon SOMs while searching for American made shoes and I have not bought another brand since. I bought these 1st for work, and now own 3 different pairs, probably soon to be 4. These shoes are the best!"
-T.H., January 2023
Have you missed our most recent newsletter, find them here.
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It’s the New Year, and we are excited to jump into it like never before. From the upcoming TWO LIMITED EDITION COLORS to announcing GIVEAWAY WINNERS to highlighting the NEW LOOK of somfootwear.com, 2023 has many things on the horizon that make us very excited for the new year.
We can't wait to share more surprises with you over the coming months. The anticipation is killing us! We feel like eager puppies ready for the next adventure, or the next ball to catch, which inspired our new tagline: UNLEASH YOUR FEET!
Our Joyful Avo Urban Trekkers are on sale and almost sold out, and just like our HiLite in Blue mid tops, when they're gone, they won't be coming back.
If you're in the market for a classic walking shoe that blends faux leather textures with cheerful tones that brighten every room they enter, then don't wait any longer!
Sizes are limited, so click here to get your pair before they are gone.
On Jan. 25th, we will release TWO new limited edition colors for the Nutrail Air: LIGHT BLUE and LIGHT GRAY. Attack your workouts in barefoot-feel gym shoes that breathe as they flex for precise performance during the hardest activities.
The limited production runs of Light Blue and Light Gray Nutrail Air won't last long, so be ready to reserve your size before they're out of stock.
If you are a SOM VIP member, you will have early access to reserve your pair before they are released to the public. Just one of many benefits of having a SOM VIP membership. You can read more about SOM VIP below.
It’s a new year, so time for a new look! When you visit somfootwear.com, you will find a new layout, fresh images, and an updated navigation to improve and enhance your web experience. Find what you’re after faster and Unleash Your Feet in the perfect pair of barefoot-feel, active, comfortable shoes made in Colorado. We are dedicated to helping you free your toes so you can play indefinitely like a puppy!
Unlike any other shoe company, our SOM VIP program (previously called Shipping Prime) offers a full year of savings, from 1 free resoling to extend the life of your favorite pair, to 1 free shipping exchange or return, allowing you to try on our shoes and return them at no cost!
We honor your free shipping and $5 off on that next pair and keep you eligible for a free resoling.
Because it is the way we would like to be treated as a consumer. In the past, this program was mandatory to help us overcome the cost of shipping. Today, you have the choice to subscribe and that is the reason the price of VIP has gone up, though, as we’ve detailed above, it is still a very high value program.
We understand why other companies don't do this kind of program. It is a challenge to manage, almost impossible to make it as simple as possible to understand, and there is no checkout program that can make it automatic; it has to be managed manually. But despite these challenges, SOM Footwear offers this program because we love our customers.
Congratulations! to our latest Survey Winners:
They recently bought a pair of SOMs and completed our 2-minute survey with contact information, to be placed into a drawing for American-made items tailored specifically to them with a value of $25+. The more you share, the better we can serve you, and we are grateful for your time.
We will announce 3 NEW WINNERS every newsletter from those who have completed the 2-minute survey with contact information.We will announce 3 NEW WINNERS every newsletter so stay tuned!
A neck gaiter, a ski mask, a hair tie, a scarf, and a bandana all in one! Pick up the SOM
Our multi-purpose SOM headband is just as versatile as our shoes!
We recently launched our first multi-purpose headband before Thanksgiving, and the response has been so overwhelming, we only have a couple left. Whether as a neck gaiter, a ski mask, a hair tie, a scarf, or a bandana, this multifunctional headband is just as versatile as our SOM Footwear. We are almost out of this current design run, but we are working on a new design to release before the holidays, so follow us on social media so you don’t miss out!
Whole Body Barefoot, by Biomechanist Katy Bowman, features over 20 exercises (with photos and step-by-step instructions) on transitioning safely and effectively from conventional shoes to more natural footwear.
You can pick up your copy here.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
"This is my first pair of SOMs. I'm very used to zero drop wide toe box shoes, but with a bit more padding under foot (good for my 70 year old feet). So it took me some time to get used to a thinner sole for daily hiking on nearby trails. Now I love my Nutrail Airs. It's hard to see how beautifully designed they are until you wear them regularly. And, who else re-soles lightweight trail shoes?" -G.B. of Eugene, OR, December 2022
"I have done everything from play basketball to jog to DoorDash in these shoes [Nutrail Air]. They hold up great and keep my feet in good health." -P.F. of Charlotte, NC, December 2022
"I absolutely love these shoes [Trailhead]! First of all, they fit like a glove (size 13) and they are very comfortable! I wear them at the gym when doing cardio or weightlifting and they are perfect for both activities. I also wear them to work and I am comfortable in them even after 10 hours... Thanks SOM for making such a great product that’s comfortable and made in the USA!" -R.R. of Arlington Heights, IL, December 2022
"I just got my Trailheads back after a resole and they're just like new. They are my favorite everyday model, but I also own the Classic [Norwood Classic], the leather [Urban Trekker], the HiLite and the Nutrail. Can't say enough good things about these shoes... Get some!” -L.C. of Sacramento, CA, December 2022
"Comfortable, lightweight, versatile, quality shoes. Tempted to buy a backup pair. Please keep this style [Nutrail Air] around SOM!" -S.K. of Highlands, NJ, January 2023
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
Congratulations to our 3 Survey Winners for October!
They recently bought a pair of SOMs and completed our 2-minute survey with contact information to be placed into our monthly drawing for a fantastic bundle of Made-in-America items!
We will announce 3 NEW WINNERS every newsletter so stay tuned!
We recently launched our first multi-purpose headband before Thanksgiving, and the response has been so overwhelming, we only have a couple left. Whether as a neck gaiter, a ski mask, a hair tie, a scarf, or a bandana, this multifunctional headband is just as versatile as our SOM Footwear. We are almost out of this current design run, but we are working on a new design to release before the holidays, so follow us on social media so you don’t miss out!
We also added some reading material to our catalog: Whole Body Barefoot. Biomechanist Katy Bowman lays out the issues created by conventional shoes and artificial environments, and describes in detail the steps necessary to transition to more natural footwear safely and effectively.
With over 20 exercises (with photos and step-by-step instructions) this book is a must-have for anyone hoping to restore lost foot function and improve their health…naturally!
You can pick up your copy here.
TheraTogs makes orthotic undergarments and strapping products that give individuals with sensorimotor impairment a highly effective modality for improving postural alignment and stability, movement skill and precision, and joint stability.
Not only do they make their products in Colorado, but they are our literal next-door neighbors, which is so incredible!
We have recently begun assisting them with extra sewing work, and our team is proud to join the effort of such a great company who helps thousands of kids (and adults) in 54 different countries. By working together, we reduce the overall environmental footprint with less shipping between manufacturing steps.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
"Let me first say that I absolutely love my SOM shoes! Seriously the most comfortable pair of shoes I have ever owned. My feet, legs, and back are never sore after getting used to them! I got rid of my other new balance shoes because I realized I didn't need all of that extra padding!" -R.R. of Arlington Heights, IL, November 2022
"I use them to workout in. They are very comfortable, extremely light and the only flat thin-soled shoe I own... I purchased them in an effort to support an American-based company and glad I did." -T. of Newport RI, November 2022
"I am loving the comfort of my SOM Hilite shoes! The wide toe box surprised me a little at first but now I have worn the shoes a few weeks it is obvious why they are built with this feature. I use them for irrigation and don't have to ruin my leather boots! The materials for these shoes dries quickly and isn't damaged by water. Plus they are great for all the active stuff around my farm. I find myself jogging/running because they are so light and not clunky like work boots." -J.H. of Casper, WY, November 2022
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
Congratulations to our 3 Survey Winners for October!
They recently bought a pair of SOMs and completed our 2-minute survey with contact information to be placed into our monthly drawing for a fantastic bundle of Made-in-America items!
We will announce 3 NEW WINNERS every newsletter so stay tuned!
Our Factory 2nds outlet store is BIGGER and BETTER with even more chances to find old models, shoes with cosmetic defects, and used footwear at discounted prices. Shoes are categorized by size and will have pictures and descriptions for cosmetic flaws. Sales of clearance shoes are final and not subject to exchanges, returns, or the benefits of Shipping Prime or SOM VIP, like free resolings.
We regularly update our Factory 2nds Store, so check back often to catch the newest additions before someone else gets them first.
The Joyful Avo Urban Trekkers are now $153.00 and in our Last Chance Models. These bright and cheerful faux-leather sneakers are in limited supply, so pick up yours before your size is gone.
We recently encountered an error that erased the Norwood Classic from our online store. We fixed the error and restored this SOM classic to our site, but in the process, we sadly lost all of its reviews.
If you have enjoyed your time wearing your Norwood Classics, please consider leaving a review by following this link to the product page, scrolling to the bottom until you see “Customer Reviews,” and clicking “Leave a review.” Not only do they help our small business grow, but we love reading our community’s inspiring feedback!
Have a different pair of SOMs? Every review helps! We welcome you to write a review if you haven’t done so. Click here to find your shoes.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
"Best shoes I've ever owned! Thanks very much." -D.W. of Western Australia, October 2022
"I just got back from Peru after a 3 week holiday. I had taken just my pair of SOM HiLites, and I have to say they're just fantastic. I used them on all my hikes and treks - up to the Rainbow Mountains, the Machu-Pichu, the Laguna 69 glacier lake. I've been wearing them everywhere and cannot think of any other pair of shoes to wear now. Thanks guys for making such a wonderful and comfortable pair of shoes for me." -K.V., October 2022
"I am currently traveling through Europe and my SOMs are absolutely fantastic. I have to say by far the best shoes ever and that is saying something after 60 years on this earth. Right now we are in the small village of Ettal, about half way thru our travels. Am looking forward to ordering my next pair when I get home!"
-M.S. of Westminster, MD October 2022
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
We will have a booth set up at CrossFit Vex Battle of the Valley 2022 Event in Grand Junction, Colorado, this Saturday, September 24th. You can find more information about this exciting competition HERE. We hope to see you there, cheering on our Colorado athletes and trying on our latest Colorado-made shoes!
We love reaching out to our customers and creating strong relationships that last for miles and miles. To help us tailor your experience and better get to know how we can best serve you, we have updated our Order Survey and paired it with a Monthly Giveaway.
We will announce 3 WINNERS every newsletter from those who have completed the 2-minute survey with contact information. This giveaway is open to future orders AND anyone who has bought a pair of shoes in 2022.
If you have bought a pair of SOMs this year, click HERE, complete the survey, and win a chance to take home an amazing prize!
Add SOM stickers to your favorite water bottle, laptop, notebook, etc. and show off your love for barefoot-feel footwear made in the USA. Each sticker order comes with TWO white vinyl, high gloss, waterproof stickers. With SOM by your side, there's nowhere these "Stronger Feet" stickers can't go!
Click here to start showing off your love for Colorado-made sneakers. Check out the stickers here
Have you struggled finding shoes for your differently sized feet? According to industry research, "roughly 60 percent of adults have one foot that is bigger than the other" (antoniasaintny.com). SOM Footwear has you covered with Made in America, zero drop shoes to strengthen mismatched feet one step at a time.
For an additional fee, Norwood Classic and Urban Trekker Sepia models are available for split sizes (no other models can be split).
Because split sizing is a made-to-order, custom service, it is NOT RETURNABLE or EXCHANGEABLE. Ordering the right sizes is very important, so please review our sizing page before considering this service.
To learn more about how to order this unique option, click here to go to the Split Sizing Product Page.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
"Your shoes are a blessing to my feet and knees! It's never felt so joyful to run as the two years I've been in SOMs." -J.P. of Tuscon, AZ September 2022
"SOM customer for life. Living in Brooklyn at the time, I walked constantly on concrete sidewalks. I climbed snow covered mountains in Colorado (not necessarily recommended. I traveled, danced, and hiked. I squeezed just about all the life I could out of them. My last comment will be on their customer service. Companies that go above and beyond as SOM Footwear does are far and few between. All of my experiences with them have been fantastic." -T.H. of Broomfield, CO, September 2022
“I just spent 12 days in Glacier National and Waterton Lakes Parks hiking up and down rocky mountain trails, around lakes, along rivers, and through meadows. Sometimes we even went into town. My feet stayed comfortable, dry and cool in my new SOMs, right out of the box. Thank you to the folks who made my shoes and designed my shoes. I am happy to support your business.” -M.B. of Reston, VA, September 2022
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
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Join us LIVE on Instagram tomorrow, August 25th at Noon MST, for our virtual celebration. Help us celebrate 8 years of strengthening feet with SOM Footwear. We hope to see you there!
You can follow us on Instagram here: https://www.instagram.com/somfootwear/
SHE DID IT! Mary Beth Prodromides won her 5th gold medal at the 2022 World CrossFit Masters Games. We are so proud of her and honored to have our SOM shoes be a part of her incredible journey.
Mary Beth visited our factory this week, and showed us her latest medal! She told us about the Games, the individual events, and how her SOMs helped her throughout the competition. “The happiest my feet have ever been in competition,” she told us. While her competitors changed their shoes depending on the type of event, she kept her SOMs on the entire time, from weight lifting to cardio. They never slowed her down or squeezed her feet, giving her the strength and support for every new challenge.
Check out the SOM trainers that assisted her in her win:
https://www.somfootwear.com/collections/sporty/products/nutrail-air
You can also view her entire five-week training journey here and see what it takes to be a Colorado-made champion.
Our newest addition to the Urban Trekker collection, Joyful Avo, is temporarily out of stock with limited sizes available as we wait for a new shipment of this expressive and energetic material. Check to see if we have your size available here, and if not, click the “Notify me when available” button on its product page to receive an email when your size is back in stock.
SOM Footwear was named a 2022 Small Business Awards winner by the Montrose Chamber of Commerce. We were honored to be a part of this awards event showcasing businesses that dare to start, sustain, and succeed in their community.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
"Just put ‘em on, and they feel great! Glad I found y'all since I was looking for quality stuff, made in USA (Sorry/not sorry Xero)...They fit great from the get go.” -M.W. of Grand Prairie, TX
"For the past 3 years, I've worn nothing but SOMs. They've been a lifesaver! Finally, a minimalist shoe that is stable / durable / sturdy enough to ride a bike in. For the first year and a half, I wore the Norwoods (back when they were still made with canvas) literally every day -- so good! i got the HiLite (blk) right when they came out and have worn those for the past year and a half -- absolutely love 'em. I can't wait to rock the Nutrail Airs! I also have the Urban Trekkers in steel blue so this'll be my 4th pair of SOMs, and I'll be wearing them all for everything I do, even those original Norwoods. Keep up the good work...so grateful for what we have all created." -G.T. of Atlanta, GA
"Just received my shoes [Trailhead] the other day, tried them on & liked them right away. My wife tried them on also & she liked them also, knowing her, she'll be ordering a pair in the future. Would highly recommend them to anyone. THANK YOU."
-J.D. of Petrolia, PA
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
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Over the month of July, we have been detailing the weekly progress of four-time Masters Champion (with six podium appearances) Mary Beth Prodromides as she trains for the 2022 World CrossFit Masters Games and a possible fifth gold medal! The competition for her will start August 3rd through the 6th, and we will all be cheering her on as she competes on the global stage in her SOM shoes.
You can send your best wishes and cheer messages to her social media: https://www.instagram.com/cf_marybeth/
https://www.facebook.com/marybeth.prodromides
If you have not yet followed her Road to Competition, you can watch her workouts here and see what it takes to be a Colorado-made champion.
The factory and offices will be closed from August 3rd to the 14th. We will resume normal production hours starting August 15th and catch up on the orders and correspondence placed while we were away.
From now until August 14th, any regular priced shoe order will include a limited edition SOM pint glass, commemorating 8 years of manufacturing shoes in the USA (limit of one glass per order). Glasses with shoes will start shipping out after August 15th.
Join us LIVE on Instagram August 25th at Noon MST for our virtual celebration. Have your SOM glass in hand and help us toast 8 years of strengthening feet with SOM Footwear. We hope to see you there!
We are happy to announce the 3 Winners of our recent Shop Local Giveaway:
They shared their love for local businesses, and because of that support, they’re each walking away with a $50 gift certificate to their favorite local business of choice.
Subscribe to the SOM newsletter and follow us on social media to never miss out on our next contest or giveaway.
SOM Footwear has been named a 2022 Small Business Awards winner in our community. We will be attending the awards event that showcases those businesses that dare to start, sustain, and succeed.
The Urban Trekker Joyful Avo is becoming very popular, and we are thrilled by your response! From sun-kissed gardens to star-filled nights, this energetic sneaker won't let a little rain stop it from navigating a bustling sidewalk or strolling through a city park. Check out this perfect summer shoe.
Since March 2022, customers have been able to browse through our wide assortment of Factory 2nds inventory. Whether old, slightly worn, or with cosmetic flaws, these SOM shoes can bring the right pair of feet a barefoot-feel experience at a greatly reduced price. All sales are “as-is” and final with no returns, exchanges, or benefits of SOM VIP.
For those aware of the previous size delays with our sole manufacturer, size 10.5 and 11 men’s shoes have been resupplied as of this week and are back in stock. You can now order all of our models in Men’s sizes 10.5 and 11.
The Nutrail Air in Limited Edition Red is retiring, and once a size is gone, it won't be coming back. If you're looking for a striking shoe made for CrossFit, weightlifting, or any other high-intensity training, the Nutrail Air Limited Edition Red combines the soft-tongue lacing system of our popular Nutrail Cross Sport model with a flexible, high-resistance mesh for enhanced breathability and strength. While the rest of your body is sweating, give your toes room to breathe!
Check them out here, and attack activity in your own pair before they disappear.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
"I am very happy with my shoes! I have feet that are better left unseen. I need a wide toe-box. I like to walk and my SOMs fit perfectly & are comfortable. Several people have commented on them and asked the brand. I also love that they are made in USA. Actually I was searching for shoes made in USA and found you!" -L.B. of Cincinnati, OH,
"This order is a surprise for my husband... Thank you for double checking my size. By the way, I love LOVE LOVE my new shoes." -J.K. of Clatskanie, OR,
"I'm a Cinematographer by profession and need to stand for at least 12-14 hours a day. I have been using them [SOMs] for a month now and cannot express how good it feels to wear a pair of your shoes. I seriously don't think I can wear another pair of shoes again. They're absolutely fantastic. I also have wide feet, so your wider toe does make it a huge difference." -K.V.
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
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The newest addition to our Urban Trekker collection, Joyful Avo, blends texture and cheerful summer tones to a classic walking shoe that brightens every room it enters. From sun-kissed gardens to star-filled nights, this energetic sneaker won't let a little rain stop it from navigating a bustling sidewalk or strolling through a city park. The Joyful Avo comes with black flat laces.
Check out this LIMITED RUN COLOR here.
For over two years, SOM Footwear has absorbed the rising costs of manufacturing in the United States, but like so many other companies, we have had to make the difficult decision to raise our prices. We realize costs are rising for everyone, and we are doing all In our power to implement the smallest increase possible while continuing to ensure the American-made quality and outstanding customer service you’ve come to know and trust.
Prices will change July 1st, so please take advantage now of our current savings storewide until then.
Four-time Masters Champion (with six podium appearances) Mary Beth Prodromides qualified for the 2022 World CrossFit Masters Games where she will be competing for her fifth gold medal! The Games are in August, and we have created a Road to Competition page with weekly updates, pictures, and videos showcasing her training in her SOMs to reach the podium once more.
This year, she is competing in her new category: 60-64 age group. She said the challenge is there and real with ferocious women who have the same goal as her. This is what she loves, competing against women who have the same drive as her. There is nothing better to improve what you do day after day.
She has said that her SOMs helped her qualify for the Games, and everyday she trains in them, her feet feel better and better. “I just ran almost 6 miles in my SOMs! Never once did I think about foot pain. That is not how it used to be in other brands.”
To learn more about Mary Beth and see why she chooses SOM “for training and for living,” see her story.
We had a great time at the Masters of the Community Legends Qualifier in Colorado Springs! We met so many of you at our booth, helped try on different sizes and styles, and watched athletes compete at the highest level just a few feet away. Who could ask for a better weekend? Thank you to CrossFit Decimate for hosting such an exciting event.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
We are thrilled to be a sponsor for the Masters of the Community Competition, CrossFit Legends Qualifier, hosted by CrossFit Decimate in Colorado Springs, CO. We will have a booth at the event from June 10th through the 12th. You can find additional information about this exciting competition here.
Throughout the next two weeks, we will be releasing more news and content about the event, so make sure you’re following us on social media to never miss an update.
Mary Beth Prodromides is competing to qualify for this year's World CrossFit Masters Championship, and she's wearing her SOMs every step of the way. She just made it to the semifinals, saying her "SOMs did great on the rope climbs and have gotten her to the semifinals." Way to go, Mary Beth! We're all cheering you on!
You can learn more about Mary Beth's journey to become a four-time World CrossFit Masters Champion and see why she loves her SOM shoes by clicking here.
In need of a classy office shoe that strengthens your feet with every step? We have ordered more faux-leather sepia material and restocked our retired Urban Trekker Sepia model. If you would like to take advantage of this limited run of a SOM classic, pick up a pair of Urban Trekker Sepia sneakers before your size is gone.
For repeat customers, special shoe requests may be possible. Email us at somteam@somfootwear.com about a particular model, and we may be able to help.
This month, we transitioned to our new shipping policy of $4.99 for one-way shipping on all domestic ground shoe orders going to the lower 48 states. We touched on the reasons for this change in a previous blog. To learn more about this change and how long it can take to receive your purchase, please visit our Shipping Policies page.
Free Shipping is still available through a SOM VIP membership. This exclusive, year-long program can be purchased at the end of the checkout process, and will not only grant you free shipping on shoes for a YEAR, but one FREE exchange or return to find that better fit, $5 off every new full-priced shoe order, and so much more. You can learn more about these unique benefits by visiting our SOM VIP page.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
From CrossFit to weightlifting to other high-intensity training, our Nutrail Air trainers for men and women combine the soft-tongue lacing system of our popular Nutrail Cross Sport model with a flexible, high-resistance mesh for enhanced breathability and strength. While the rest of you is sweating, give your toes room to breathe! Available in GRAY or BLACK laces.
You now have two options when selecting our popular mid top model: The HiLite in Black HLN2 with Power Knit or the original HiLite in Black with SuperFabric.
The HiLite in Black HLN 2 (w/ Power Knit) is lighter and more breathable than it's predecessor, while offering quick-drying, abrasion-resistant durability. Perfect for outdoor activity in the hot summer temperatures.
On our homepage and throughout our website, we have added new ways to explore the four senses of SOM Footwear: our Sense of Strength, Footprint, Community, and Adventure. Sense of Strength details the many ways our barefoot-feel shoes improve your balance, strength and movement through finding your natural step. Sense of Footprint features our steps to create sustainable footwear that lessens our carbon footprint. Sense of Community highlights the advantages of producing American-made shoes in Montrose, Colorado since 2014. Lastly, Sense of Adventure is about you, our customers, who excite, teach, and inspire us with every picture and story they share. We will be adding more to these senses in the future, but we encourage you to visit them now to see all the ways SOM Footwear
As inflation reaches a four-decade high, every facet of life is affected, from groceries to mortgages to manufacturing costs. For the past three years, we have worked to absorb these growing challenges without it affecting our pricing, but one area where this is no longer feasible is shipping.
To learn more about these changes, please visit HERE.
Free shipping is still available until May 16th, so hurry and place your orders now to take advantage of this limited time savings.
Our annual maintenance break is almost here. From April 27th to May 16th, our factory and offices will be closed. Order by April 24th, and we will do are best to ship them out without delays.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
We welcome spring with new trainers, new ways to shop for factory 2nds, and a new story of athletic drive and inspiration from a 4-time world champion and avid SOM enthusiast, Mary Beth Prodromides. Explore below the new ways we are putting a spring in your step.
One of CrossFit’s most veteran masters champions, Mary Beth Prodromides has joined the SOM family to express her love for barefoot-feel shoes made in America. As an 8-time CrossFit Games masters athlete and the first woman ever to have earned 4 World CrossFit Master's Championships, Mary Beth is an inspiring story of determination, strength, and mental toughness. To see her attacking activity in her SOM Footwear and to read more about her life and journey, click here.
From CrossFit to weightlifting to other high-intensity training, our Nutrail Air trainers combine the soft-tongue lacing system of our popular Nutrail Cross Sport model with a flexible, high-resistance mesh for enhanced breathability and strength. While the rest of you is sweating, give your toes room to breathe! The Nutrail Air in Red is limited edition, so grab your pair of vibrant, active footwear before they’re gone.
We have launched a Factory 2nds Outlet Store to purchase old models, shoes with cosmetic defects, and used footwear at discounted prices. Shoes are categorized by size and will have pictures and descriptions for cosmetic flaws. Sales of clearance shoes are final and not subject to exchanges, returns, or the benefits of Shipping Prime or SOM VIP, like free resolings. We will add more to the store as we go, so check back often for the latest deals.
At the time of this newsletter, we are running an Overstock Sale on select sizes. To make room for new inventory, you can find reduced prices for many of our most popular models.
When you extend the life of your favorite SOMs with a resoling, we ship the old soles to a recycling plant that breaks the materials down to be reused as crumb rubber for playgrounds and running tracks.
Our recent shoe launches have featured several limited edition releases, but later this March, we will unveil the latest regular model to join our SOM catalog. The Norwood Classic is perfect for the office. The HiLite in Black is great for hiking. This new model will feature its own way of helping you move. Follow us on social media, and check the website throughout March to see this latest direction for SOM Footwear.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well!
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
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The same abrasion-resistant durability and soft-tongue flexibility in our Cross Sport, but with a pop of vibrant blue. This limited run of the blue Cross Sport will only be available while supplies last, so click here and don't miss out on this unique pair of active footwear!
If you have visited our website recently, you will have noticed a new set of choices on the homepage. Casual and Sporty now provide visitors a direct path to the models tailored to what they’re looking to get out of their shoes. From everyday footwear for the office to hardcore sneakers for the mountain trail, SOM has your feet covered.
SOM sneakers with our current “SOM”-branded cup soles have the ability to be resoled one time to extend the life of your favorite pair, but how do you know when they are ready? What signs should you look out for? And what are the steps for getting your shoes resoled? Our new resoling page, features images and guides on what to look for when judging the wear of your soles, as well as what steps to take when it is time to send us pictures for evaluation.
For the past two years, we have worked to absorb the growing challenges and rising manufacturing costs without it affecting our pricing. Inflation is unavoidable, and the footwear industry is not immune. Articles, such as these from FootwearNews.com and FashionUnited.com, cite the rising costs of raw materials like rubber and cotton, as well as transport costs and shipping shortages as some of the reasons footwear prices are rising across the board.
We are proud to be an American-made business that utilizes as many American-made materials as possible, and despite not increasing our costs for the past months, we will have to raise our prices in 2022. What the new pricing will be and when it will occur are still being discussed, but rest assured we will implement the smallest possible increase while continuing to ensure the quality you’ve come to know and trust.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well!
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
As we close the curtain on 2021 and step into the spotlight of 2022, we want to thank our customers for making this year such an overwhelming success. From shoe launches to website changes to our local Factory 2nds Sale that helped benefit Partners Mentoring Youth Program of Delta, Montrose, and Ouray, your support drives us to work harder, smile wider, and dream bigger for what’s waiting on the horizon.
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The Nutrail Cross Sport provides a lightweight lacing system and fixed neoprene tongue to hug your feet without tying them down, while abrasion-resistant/water-repellent SuperFabric® stands up to whatever your feet can throw at it. From treadmill to dog park to mountain trail, attack your activity with our toughest, softest sneaker to date. You can check them out here.
We have given our customers choice at the checkout by launching free domestic shipping alongside SOM VIP: a new benefits system replacing Shipping Prime. While Shipping Prime has granted services no other shoe company can deliver, from one free exchange to $5 off repeat purchases, we have separated this membership from shipping and turned it into its own VIP option at checkout. We have always treated our customers like VIPs, and this will never change, but for those who want the added rewards of resizing, repeat customer discounts, and one free resoling to extend the life of their favorite SOMs, selecting one year of SOM VIP will be an available choice. You can find more information about SOM VIP and the transition from Shipping Prime, on our blog.
In addition to our sizing chart, we have added printable sizing outlines to our website. If you are in between sizes and unsure which to choose, with a printer and some paper, you can download, print out, and stand on any of our sizing outlines in the comfort of your home. You can find our sizing outlines here with detailed instructions on how to use them to find your ideal fit.
The Nutrail in Hayloft Blue will be retiring. This was our first soft-tongue lacing design, which has continued since into our Cross Sport model. The original Nutrail in Hayloft Blue created a striking visual with its 100% cotton pattern. To secure your size in this truly unique shoe, click here before they are out of production and out of stock.
Our Urban Trekkers in Sumptuous Red reached the end of their production life in June and our enjoying their remaining days in retirement. If you are interested in grabbing a pair of this bold faux leather shoe, click here to see what sizes are still available, because once it's gone, it won’t be coming back.
Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well!
If you’ve ever dreamed of doing your favorite activity in a pair of comfortable slippers, Olie, our shoemaker, has made your dreams a reality. Our latest SOM model brings flexibility of motion to a new level of freedom with a revolutionary lacing system that holds onto your feet without tying them down.
Along with maximum comfort and minimum weight, the Nutrail brings a revolving door of limited-edition looks designed by a local artist, Dylan Newberry. Our launching look is called Hayloft Blue and showcases an array of intersecting blue lines stretched across a black backdrop. This innovative, 100% cotton ripstop fabric, produced in the USA with environmentally friendly ink and processes, introduces the ability for rotating colors and patterns. Over the course of the Nutrail’s life, new looks will be revealed and old ones will be retired, making each version a limited edition. To never miss out on the latest reveal, follow us on social media to stay up-to-date.
To read more about how the Nutrail feels to relax, walk, or run a marathon, please visit our announcement blog here for more information on this exciting new addition to the SOM family.
With our Nutrails on the way, it’s only fitting that a fresh new design of socks should join our latest model of shoe. Made by our friends at Save Our Soles in Westminster, Colorado, these merino wool, red and gray “AweSOMe Socks” will be on our website soon, so check back often to secure for your feet the coolest socks in the Rockies!
We are happy to announce our “Customer’s Story” survey and giveaway for all repeat customers! During the month of June and July, customers who have purchased two or more pairs of SOMs will have the opportunity to tell us a little more about themselves and earn a chance to win fantastic prizes in the process. By completing this new survey, not only will we get to know you better, which improves our ability to serve your needs but, as a thank you for participating, you will be entered into a giveaway to win a basket stuffed with Colorado-made products valued at over $75. Submitting the finished survey will give you one entry, and emailing us a picture of you doing your favorite activity in your SOMs will DOUBLE your chances. Please send your picture to somteam@somfootwear.com with the subject line, "Survey Giveaway".
Surveys and pictures should be submitted by July 25, 2021. On July 30th, five lucky participants will be drawn (one basket per winner), and their names will be announced on our social media. We will contact each winner individually and, if we don't hear from the winner within two days the prize will be forfeited and a new name will be drawn. We wish you all the best of luck and can’t wait to learn more about our amazing customers!
In addition to this limited-time survey, we have also revamped the web confirmation survey for new and repeat customers that appears each time an order is placed. The information provided in this survey is precious to our continued growth, and we are grateful for the time you take to help us improve.
As the sun rises on a new shoe model, so too must it set on our sky blue mid-tops. The original HiLites in blue retired at the beginning of May and are no longer in production. So, if you’ve thought about picking up the blue and your size is still listed as available, don’t wait any longer. Once a size is gone, it won’t be coming back, so scoop up your pair today! Please note that the HiLites in Black are still available.
The month of May also marked the final goodbye of a classic. The last pair of the retired Norwood in Black Canvas found itself a new home, officially putting the model at “sold out” status and removing it from our storefront. Norwoods in Black Canvas have been a part of SOM for many years, and for those of you lucky enough to own a pair, we hope you continue to enjoy the style and comfort of this truly unique canvas shoe.
We were happy to join the Greater Montrose Chamber of Commerce for their grand opening event this May. The best party in town! We like to use public gatherings to test upcoming products, and this event was no exception. This time, we displayed two different patterns of our, at the time, future new model: The Nutrail. We allowed the local community to vote on their favorite colors and patterns, and as a thank you, participants were entered into a drawing. The winner of this one was J. Gorrono from Montrose, Colorado for a $50 gift certificate. Congratulations! And thank you for sharing your thoughts!
We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.
We love epic pictures
Your pictures bring smiles to our work day! Whether they’re related to the shoes or not, you are part of our SOM community, and we appreciate any chance you give us to share in SOMe parts of your life! Thank you for taking the time to send us your photos and please keep them coming!
The shoes are turning 7 at the end of July, a big thank you for your years of support.
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Our shoemaker is always in search of excellence, and the new model - HiLite, is a bold step in that direction. Our SOM Footwear motto, written more than 6 years ago, is still true today:
“Here at SOM Footwear we work both individually and as a team to achieve high quality standards...and always consider customer satisfaction when judging the quality of our products. We are only satisfied by our work when we are confident we will exceed customers' satisfaction.”
Let’s learn more about what it means with this new model.
Our drum roll got fatigued after so many months of us whispering about this new model - but it hasn’t been in vain!
We are happy to tell you everything you need to know. As mentioned before, this model took the longest in recent years to be ready for production. The changes are significant.
First of all, it is a mid-top, much different from our low ankle shoe profile that you are used to. A mid-top shoe has been a long-standing demand by many of our patient customers. A story that repeats itself; for example, during our first years, we had requests for bigger sizes, and it took us 3 years to finally be able to expand our size range. Here, the wait hasn’t been as long, but still noticeable. We have very patient customers - and the best in the world!
During its conception, our shoemaker, Olie, also invested in new equipment and tested numerous types of materials. We know that the feel of the HiLite will surprise more than one of you. If you are a person who likes high-tops in general, your feet will say, “Oh yeah, baby!” We can tell you already the prototypes attracted compliments during the many times we’ve test-driven them!
As you already know, Olie is an active crossfitter and avid outdoor enthusiast, so don’t be surprised to learn that he made this new model as versatile as the other SOM models. He likes to wear the same pair of shoes for anything he does daily or on the weekend. It took several adjustments to have the HiLite perform as desired when doing jump box, double unders, burpees, running up steep trails and back, all with the level of comfort that he demands of his other SOMs. It was vital for him to feel comfortable in this model, as much as the others, while doing all kinds of activities. By achieving this goal of comfort, he knows this model will serve the needs of his customers.
The HiLite name came naturally as work on the shoe was coming to an end. Hi to the outdoors, or high as a mid-top. Lite or Light because it really feels like there is less shoe on your foot.
Olie wanted to make the HiLite more flexible than the other SOM shoes; more flexible even than the Trailhead. To achieve that, he used the latest technical materials and fabrics, such as a different version of the Super Fabric. Also, instead of lining the HiLite with the 3D mesh, he used a smooth and durable synthetic suede. One of his goals was to make the HiLite as soft as possible - no hard elements in the shoe - so he also eliminated the eyelets.
The mid-top provides extra ankle protection from dust, rocks, and dirt, whether you’re walking on a city street, or running or hiking on rough trails. The outsole remains the same except for its color. Look does matter! A black outsole on a light blue upper - the shoemaker’s original combination - was just too much of a contrast, and he changed the black outsole to a gray.
The HiLite can be tightened up using six holes or seven holes, depending on the activity and the preferred feel.
Flexibility, light weight, and resistance make the HiLite unique on the market and the most innovative model of the SOM collection. Find the product page here.
During our latest photo contest, we had a great time receiving pictures of your SOMs and your pets. We thank everyone who made this a fun event, including our Colorado product providers.
Every week’s winner received $25 off their next SOM pair at regular price, a pair of SOM Fun socks, and our latest stickers. At the last minute we added Colorado real meat dog treats, and for the final two winners there was also 250 g fresh roasted coffee sponsored by Cimarron Roasters from Montrose Colorado.
This was a one-month-long giveaway which people could enter. To one lucky winner, we gave a Grand Prize of $100+ value including:
If you have missed our latest blogs, feel free to visit them here.
We welcome emails but if you need to catch up with what is happening at SOM Footwear, you can always look up our blogs and newsletters under the About Us menu on the website.
We receive testimonials on a regular basis, and yet, not that many pictures...if you happen to have one to share, please do, we love them at the factory and they motivate us to work harder. Here are the most recent testimonials we receive.
What 10% holiday spending can do
Since we are approaching a somewhat frantic time of the year, let's all take a step back and think about what we can do to impact our national economy by keeping Americans at work and creating new jobs. Really, we accomplish this by directing a minimum of 10% of our holiday spending into American-made products. It’s that simple!
The impact on a national level would be profound if everyone we know did the same! Give it a good effort and let's see how this economic force works to better this great country in which we live. Take a look at our most recent blogs which delves into this a little deeper. (Click on the picture of each blog)
What about the new model?
We know some of you are anxious. Our next newsletter will announce the new model we’ve been secretly whispering about over the past few months...more drum rolls! And thank you again for those of you who have been patiently waiting for them. We can’t be more grateful for your patience and understanding.
Empowered consumers start today
When we have a chance to support each other's businesses, we create meaningful impact in our own communities. If you remember, a few years ago we had a customer survey for you to take part in. Our incentive was several Colorado-made baskets to win. We supported Colorado-made businesses that way, on top of making them known to you. Free publicity goes a long way for a business.
This year we have a fun, new twist to get your help in supporting some of our favorite Colorado businesses. These contests will challenge you to share your creativity with this aweSOM community!.
Submit your entries to the Fall Photo Contest here!
AweSOM Fall Photo Contest
Each week of November, from Sunday to Thursday: send us your best picture of your SOMs with your pet (or a friend’s pet). Each Friday, we will submit the best pictures to social media for a popular vote. Each Saturday we will announce that week’s winner.
Every week’s winner will receive $25 off their next SOM pair at regular price, a pair of SOM Fun socks, and our latest sticker - a $45 value gift basket.
Submit your entries to the Fall Photo Contest here!
AweSOM Colorado Swag Giveaway
Not feeling ready to break out the camera for Lucky’s (or Fluffy’s) glamor shot? We have one more month-long giveaway you can enter. Anyone can get into this prize drawing (except your pet, please don’t enter them!). To enter, watch our Facebook and/or Instagram accounts each Saturday. Each post will have instructions on how to enter the giveaway for free. You are following our Facebook page, right?
The drawing will be held at the end of November for the Grand Prize of a Colorado gift basket soon to be announced - a $100+ value gift basket
Follow us on Facebook! Follow us on Instagram!
Fine print:
AweSOM Fall Photo Contest Terms and Conditions:
Submit your entries to the Fall Photo Contest here!
AweSOM Fall Colorado Swag Giveaway
As a simple habit in our daily life, we like to look at the bright side and it was easy to find some silver linings in the pandemic we are all dealing with. The most important one to us is that the entire planet shares the same story. We now all have something in common.
Because of the virus, communities are much stronger together than they were before. We learned to care for one another just by wearing a mask, despite the annoyance it might be. As a manufacturer we researched the needs of our community and so learned how to make face-masks. It allowed us to maintain production activity during the first months of the shutdown. Our local first responders and medical workers were thankful that we designed the most comfortable and safe masks they could access at the time.
We also noticed that our customers appreciate even more what being made in the USA means to them and we are so grateful for it.
It is a delight to receive a new batch of fun socks made by our friends at Save Our Soles Colorado Made Socks. This time, we went back to our first flat-knitted style made with merino wool, and we brought back our state flag symbol on a bright blue cuff. We can’t wait for you to try them on! Find more info on the product page here.
Our Norwood in black canvas recently got a makeover after three years in production. With the same great comfort that you love, and boasting a much classier and sharper look, the Norwood Classic is more office-oriented, yet still provides the robust performance that you expect from your SOMs on all of your daily adventures! In addition, we chose an upper material that is also made in the USA (Maine), which adds an outstanding look while still being a “vegan” shoe.
As you may already know, the main focus for our production team is constantly fine-tuning the manufacturing process. The challenge is to increase our capacity while maintaining our high quality standards. The retirement of all our canvas models is part of the steps we need to take in that process. We can’t say at the moment if we will be able to bring them back in the future, but we certainly appreciate your understanding while we are progressing during this growth phase. You can find here our ‘last chance’ models, which are now at a reduced price. Please remember there are only a few sizes left in each one.
Some of you are already in on the secret. We’ve been working on a sport model that was to launch last spring - when COVID hit. Since then, we’ve experienced a few struggles in the manufacturing process for this specific model. So we had to push the deadline back to early fall...which is right around the corner! We are very excited about it and can’t wait to tell you more. For sure, we promise you the new model won’t be called Covid!!! We’ll make the official announcement in a couple of weeks when everything is in place to start manufacturing.
We are welcoming two new team members, Ralph and Tomas, to our workforce. Ralph is our new customer service representative who joins us with a substantial background in the field. He knows already how important it is to be true and honest with customers, which matches perfectly with our established SOM customer service philosophy. Thomas is the shoemaker assistant and is learning the subtleties of making shoes. He brings with him a variety of skills from different work experiences. One important quality of his is to be detail-oriented, a very important concept in our repetitive work.
There are fewer people taking flights, and more people visiting the factory this summer, all masked up. We love to meet new people who are visiting our region. In addition to getting a factory tour, there is one other privilege of visiting the factory outlet store: discovering our factory’s seconds that are not advertised online and are at a reduced price. The outlet shoes are the same great shoes that SOM manufactures, but have a slight cosmetic flaw which doesn’t affect the shoes’ performance. Other shoes in our outlet are models that we have decided are no longer going to be produced, and have no flaws at all. Come and see what we have to offer!
We are now open to the public Monday-Thursday from 9am to 5pm. For factory group tour call our office at (970) 765-2616
Each of us is dedicated to serving you, providing you with a quality pair of shoes along with quality customer service. We fuel on your testimonials and it is always a joy to take the time together to read them. It cheers us up and reinforces why we are working hard to make the best shoes we can. To read more testimonials visit this page.
“Well Done SOM! You are helping so many feet.”
R.M. of Correct Toes in Portland, OR
“Use mine for hiking. Can’t beat them.”
A.P. of Trenton, MI
“Thank you! My husband says his new SOM shoes are the best ever. I look forward to wearing them too.“
J.S. of Alamogordo, NM
“My feet feel great. Speaks for itself about your shoes.”]]>
M. M. from Kailua-Kona HI
It's a new year and some new members have been added to the SOM Team, so we would like to take a minute to introduce everyone to you.
Olie - Co-founder and CEO: Olie is our shoemaker and the guy who started this adventure when he realizes that a more common sense pair of shoes could solve his back issues and let him go back to running, his favorite activity at the time. He touches every pair that is made.
Nathalie - Co-founder and CFO: Nathalie is the business mind and the one who makes sure that our customers will be well served.
Crystal - Customer Communication Specialist: Crystal started with us in October and she handles all of your customer service needs! If you need help, feel free to reach out! She is your go-to solution person when a problem arises during the order process. She is the creative communicator that brings you news from the shoe factory.
Grimma - Seamstress: Grimma has been with us since 2014 and sews SOM’s together! She is the one who oversees the perfection in every stitch and improves the quality of our models. She is very attentive to details and makes sure the quality control is done every step of the way. We are pleased to congratulate Grimma who just became an American citizen.
Shauna - Seamstress: Shauna just started with us in January and she helps Grimma in the sewing process. She is very particular to learn and meet SOM’s quality sewing standards.
Tyler - Production: Tyler has been with us since 2016. He runs our production and helps put the final pieces together in your SOM’s and does the final quality control before boxing.
Other members of our team include photographer En Tao, graphics-designer Sophie, production consultant Doug, equipment solver Mark and Bond, super editor Shirley, business moral support and advisers Richard and Bill, financial advisors Joey and Gary, business advisor Jim, and many others who we prefer to keep anonymous but who are equally precious to SOM.
Each of us is dedicated to serving you, providing you with a quality pair of shoes along with quality customer service. We fuel on your testimonials and it is always a pleasure to take the time together to read them. It cheers us up and reinforces why we are working hard to make the best shoes we can. Remember we are always here to help! Feel free to reach out at any time with any questions or concerns you might have by phone, email, or social media. (Email is our preferred way of contact)
The SOM Factory is open to the public Monday through Thursday from 9am until 5pm, and Fridays by appointment only, so if you are a local or visiting from out of town, stop by for a tour and say hello to the team.
Please note that we will be open on two Saturdays this year: February 29 and March 28 from 9 to 5pm.
The SOM'ore and Nightfall Blue and Red models have been reduced to $119.00!
*We only have a few sizes left and will not be producing anymore*
Merino Wool socks are currently out of stock, but do check back in the spring!
*Go Play! Coolmax socks are still available*
We have a limited stock available on the Snaplaces; Woodland Camo is the only color option left.
Double-sided headbands are still available for purchase. We have the maroon/black tie-dye and the navy blue/black tie-dye in stock.
Help us in the design process for upcoming models on our social media accounts and enter our polls to give feedback!! Keep watching the Blog section and stay up to date with news and more photos from the SOM Factory by following @somfootwear on Facebook, Instagram, Twitter, and Pinterest!
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Last week we announced two new models, the Camo Navy and Camo Combat, inspired by our US militaries. The lightweight material is an all-terrain 100% cotton ripstop fabric, free from chemical treatments: durable, breathable, and flexible - great for the outdoors!
The Trailhead has a new look: we call it Trailhead 2. Still with the same features, material, and overall shape, the differences are the sideband which has been extended to the toe-box, and the "pear-shaped" center pattern. In doing this, we have improved the production aspect of the Trailhead, along with increasing its durability.
New Sole Mates added, so be sure to check and see what’s available! Sole Mates are shoes which were made ‘unique’ during the beginning of the design process and are offered at a lower price.
We have started a Facebook Group; please join us using this link, or search SOM Footwear - Adventure Group.
We love hearing from you, so please share your experiences with us! Feel free to send us pictures or videos of you and your SOMs.
We have a limited supply of specially made double-sided headbands. Our current holiday promotion, which runs until the end of this month, is offering one of these headbands as a gift with the purchase of a pair of shoes, and a pair of socks at a reduced price.
Our Merino Wool SOM socks with the Colorado flag have sold out and are no longer in stock, but they will be back this spring with a new look! Our merino wool ankle-length Happy Toes socks with reinforced heel and toe, and the Cool Max GO Play! socks, are still available.
We are running low on Snaplaces, and we don’t know when - or if - we’ll be able to get more. Snaplaces are no-tie laces that transform any shoes into your easy on, easy off pair. What we have left is about what remains of the Snaplaces company’s stock, so be sure to get some now, as before long they might be gone for good!
The SOM Team wants to remind you: please leave us a review about your shoes or your experience shopping with us. These are so important to us, and we appreciate you sharing your thoughts with others and spreading the word!
Here is what some people had to say lately…
“I've been wearing birks for decades and the last several years altras, and in just one stroll, it looks like these will replace them all soon. Thanks again for such stellar customer service and for what looks to be a great product! - M. E Utah
“First of all, I love the shoes! I have a wide forefoot and a narrow heel and these shoes fit me remarkably well. The wide toe-box allows my toes to splay properly. I have found this aspect of the Trailhead's fit is the main reason why I wear these shoes most of the time. They are extremely comfortable when I am on my feet all day at school to running and Crossfit workouts. I have had two pairs of your original SP shoes and the Trailhead fits me better and feels more stable and "solid". This had lead me to consider that the Trailhead will be more durable than the SP models I have had. Having said that, when my last pair of SPs falls off my feet, I will be sad. My last thought, I have had to "adapt" the Trailheads to running in the snow by adding Yaktraks and a gaiter, not a real concern. All in all, I love the Trailheads and will getting another pair in a few months!” - G.B of Colorado
“I have already been wearing my SOMs outdoors in the snow etc... LOVE THEM! thank you so much. So happy my son was visiting and I asked him about the shoes he was wearing. =) “ - J.H of Washington
Please leave us a review and let us know how we are doing! And if you are looking for some readings, look up our blogs here.