Oops! To get to March newsletter click here.
There is something exciting about entering a new year with a full load of action-packed projects coming up. SOM Footwear is gearing up to the next level, and loves to count you in on the journey.
WILL YOU HELP OUR SHOEMAKER?
Our shoemaker is always striving to offer you a better product, and the best way to do that is to find out what our active SOM-o do with their SOMs. Over the years, whenever we have had the opportunity to communicate with you, we have learned that among our customers there are butchers, bakers, chefs, pharmacists, nurses, surgeons, Zumba teachers and dancers, runners, backpackers, and more. It is always a pleasure to hear from someone who spends hours on their feet, saying how much they appreciate being comfortable in their SOMs during their daily life.
We know there is always a place for improvement, and we have always been listening to what you have to say in order to improve our product. Now the time is right to capture more specifically what you would like us to improve. In the coming weeks, our customers will receive an email survey to help our shoemaker tailor* his future models to your needs. As a sincere SOM thank you for your input, we’ll have several gift baskets with Colorado made products to give away.
*Tailor warning! As always, there are limitations to what we can do. For example, it is not yet possible for us to make a boot or an ice skate as we’ve been requested. For those specifically, please keep hoping! :-)
ON THE HORIZON
This past year has seen great transformations for SOM Footwear. The demand is continuing to grow, and so is our production line. In a few months, you’ll hear how this significant phase for our company will allow us to expand, increase the scope of our production, and be able to respond to demand in a more efficient way.
FUN VERSION OF THE NORWOOD WITH SOM FLARE
Excitement is in the air at SOM Footwear! We are thrilled with our new model and can hardly wait to unveil it! We have taken our regular model the Norwood and added a burst of color and changed a few details. We’ll announce its official introduction in a couple of weeks!
ONLY A FEW LEFT!
If you have kept the Red on your radar, remember it is going away very soon. We have done several small batches and the roll will soon be gone. If you are interested, you need to send us an email (firstname.lastname@example.org) so we can add you to the last batch planned in the coming weeks. This model combines the joy of color with the durability of a cordura upper. If you've been waiting for your pair of red shoes, now's the time to snatch one up before they're no longer available!
WHAT A TEAM!
This new year has brought us a new challenge already: our customer service representative for the past year, Rachel, has taken the decision to move on to new adventures. She has done a really great job for us and her boundless energy and spirit will be sorely missed here at SOM. But we believe it is important to pursue our dreams, and from our hearts we wish Rachel all success in her freelance career.
It is our pleasure to welcome Brett Handrahan as our new team member and customer service representative. You’ll quickly notice her warm heart and dedication to making your SOM Footwear experience as enjoyable as possible.
Our full-time team consists of five dedicated and passionate people, and we are planning to expand this coming year. We rarely talk about the importance of the “behind the scenes” SOM Team members. Without our photographer’s prompt responses to our last-minute calls, we wouldn't make deadlines. How would we look without our graphic designer’s professional work? Not to mention our useful, persnickety editor who makes our communications much clearer. Additionally, our precious CAD guy, CPA, and lawyer, and then there are our mentors and saviors who generously give their time coaching and coming to our rescue when needed. Wait and see the creativity of our new marketing member! A warm shout-out to Aaron, Bill, Bond, Carl, Doug, Gary, John, Louise, Lu Anne, Mark, Richard, Sheri, Shirley, Sophie, and Tyler. Thank you all for actively being part of SOM’s adventures and journey!
On behalf of SOM Team, I wish you all many fun SOMs adventures!
Nathalie Bouchard - SOM Team Co-Founder and CFO