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Simply Beautiful: how plain can offer its own type of pretty

Asking for feedback from customers can be risky business.  A favorite topic of our customers over the years has been the looks of SOMs.  The comments on some of our first pairs were to the point, saying that SOMs were “not winning any beauty contests,” “even uglier in person,” and a personal favorite “mutt shoes.” several of the first SOM Footwear prototypes In our case, we think that beauty may be on the foot of the beholder.   While SOMs may not be the most fashionable of shoes, style was never our main focus.  SOM shoes are built in service of..  - Read More

Minimalist Footwear to Maximize Your Workout

As resolutions have petered out and summer approaches, it’s a good time to visit a gym… and look at shoes.  Gym shoes for years have been your classically overbuilt, heavily cushioned, smelly sneakers.  Recently, however, fitness experts have been praising the use of minimalist shoes in a gym setting—especially when it comes to weight lifting.  Strength training is a growing part of many people’s fitness routines and a place that good footwear can offer a number of benefits.  The zero-drop and minimal cushioning found in minimalist shoes have a lot to offer.   When your shoes mimic being barefoot, your..  - Read More

Making Shoes More Natural

SOM Footwear co-founder Nathalie has had a persistent question since day one: “How can we make these shoes more natural?”  It turned out to be more difficult than either she or shoemaker Olie anticipated.  As they quickly discovered, sourcing the usual materials that most shoe manufacturers used was difficult.  As a new company, SOM struggled to gain access to vendors who were used to large companies and had high minimum quantities.  It was time to get creative. Over the next couple of years, SOM worked hard sourcing their components. When materials were available locally, SOM was excited to try them.  Every..  - Read More

The Naming of the Norwood

Naming a shoe is not as straightforward as you would think.  Not only is there the challenge of  finding a word that fits the entire feeling of a shoe you have lovingly and painstakingly designed, but there is also the Google search test to make sure the perfect name isn’t already taken. We wouldn’t equate it with the pressure of naming of a child per se, but some days it feels close.   The updated version of what is traditionally our best selling shoe presented a special naming opportunity.  We wanted to ensure that the design changes were highlighted by..  - Read More

Resoling: Behind the Scenes

We often get our best ideas from our customers.  One of our first SOM-os came to us with a concern:  he loved his SOMs and wanted to keep wearing his current pair, but the tread on the soles was nearly gone.  Olie was able to determine a resoling process that maintained the qualities the original sole offered so the shoe remained light and zero drop.  He knew that this customer would not be the only one who may need resoling services in the future.  That’s when SOM Footwear decided to offer resoling on all of our shoes. When Olie designed..  - Read More

Order shoes online confidently: our Satisfaction Guarantee

We strongly believe that continuous improvement applies to all aspects of a company, not just the production line. With all of the new changes happening at SOM Footwear, we wanted to share that we have updated our 100% Satisfaction Guarantee.  Customer satisfaction is our priority and we have updated some of our policies to better serve you. We proudly hand-make each pair of shoes in our factory in Colorado and stand behind the quality of our product.  Many of our customers already know and love the SOM experience, but for those ordering for the first time, we are committed to..  - Read More

1006 N Cascade Ave Montrose, CO 81401 United States 970-765-2616