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HEART OF SOM SEPT. 2014

Heart of SOM

SOM sneakers have extended their reach to Telluride, Gunnison, Crested Butte, Montrose and the North Fork area! The farmers markets and festivals have been a great way to share and acquire feedback about the sneakers! Thank you everyone! It’s your interest and appreciation that helps us advance. During our adventures throughout Colorado, and while developing our artisan workforce at our factory in Montrose, we have learned a lot. The quantity of our shoes hasn’t grown, nor has our factory size but the passion in our heart has. The heart of Sense of Motion Footwear has begun to beat…..

Dog toy made from recycled materials in Montrose, Colorado by SOM Footwear.

Tug-O-War dog toy made from scraps of sole rubber and rope. Now you can share the love of SOM FOOTWEAR with your best friend.

Message At The Markets

Tourists, travelers, and locals visit us at the markets and are thrilled to see our U.S. made footwear; intrigued by the introduction of the unencumbered, close-to-the-earth comfort; they walk away with a newfound appreciation of their own feet. Nudists would agree, what could be more pleasurable than the natural state?

Dare To Go Bare?

SOM sneakers are pretty much one stylish step away from being completely barefoot, and we’re totally content with that. While the benefits and freedom of the barefoot society* stand their ground, we all have our own path to take, and SOM, well SOM, SOM took the other one.

For more information check out the “For Love of Feet” blog on the website (click here)

American made sneakers by SOM Footwear.

Cherub statue and SOM FOOTWEAR, kicking it @ Camelot Gardens, Montrose, Co

Skin Off Our Back

Our sneakers now use animal hides for the toe-box, this is a change from our original design in which the shoe was considered vegan*. The nice rubbery material we had planned to use for the toe-box unfortunately does not jive with our toe laster machine. Our choice of material is limited due to the fact that we order in small quantities. We have to apologize to all our vegan fans. We’ll keep you informed about our progress in the low-impact, animal friendly vegan direction.

Lets Try This

We have received in depth reviews from our loyal patrons as well as well our very own co-founder Nathalie Bouchard who ran the Grand Traverse in Aug. Our design is evolving and the small issues we have encountered we have adjusted. You deserve the highest quality sneaker.

SOM footwear creates sneakers as bold and colorful people of Colorado. We make footwear for the U.S. as well as the rest of the world. It’s not only footwear to us; it is a way to unite the power of the people. We have persevered in our dream of creating this versatile line of sneakers, now we want to inspire others to persevere in their chosen activities as well. One test-drive at a time we are sharing the vision of a sustainable community that believes in the preservation and respect of nature, liberty and the pursuit of happiness.

What The Future Holds

The public is almost as excited as we are to open our retail location alongside our factory here in Montrose! Stay tuned for the exact date, as you will be invited to attend the opening. This is now a full running operation. Looking into the future, we are preparing to take the next step by extending our range of sneaker sizes, by doing this we can serve a greater audience with this awe-SOM American made footwear. Sense of Motion footwear is more than a labor of love it is a journey we’re taking together.Thanks again to everyone who has contributed support by spreading the word and wearing SOM!

*Vegan: Veganism /ˈviːɡənɪzəm/ is the practice of abstaining from the use of animal products, particularly in diet, as well as following an associated philosophy that rejects the commodity status of sentient animals. A follower of veganism is known as a vegan.


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